Sid Factor Seven returns to niche with launch of Scapegoat - SNEWS

Sid Factor Seven returns to niche with launch of Scapegoat

Author:
Updated:
Original:

Boulder, CO –Jason Olden and Eric Lyon, the same imaginative duo that founded Sid Factor Seven nearly five years ago, will strike again in 2007. Their Scapegoat brand will launch with a limited collection of men's outerwear jackets for the fall/winter season and will debut at the Outdoor Retailer Winter Market in Salt Lake City and the Las Vegas Project Global trade show.

The debut collection reflects the team's extensive professional experience in the outdoor and action sports markets as well as their unique perspective on function and design, which is in large part a result of their active lifestyles and global travels. Scapegoat jackets are patterned to fit easily and wear comfortably. The clean, classic styles are familiar yet the technical materials and progressive construction techniques used are the most innovative and advanced available. The idea behind their evolutionary leap in design was to create products with a purpose that are both technically correct and always appropriate.



Also fueling the development of Scapegoat and the initial collection was Olden and Lyon's desire to return to niche. Lyon has said that, “The Scapegoat project started more than two years ago. We have seen product quality suffer during years of brand consolidation and price engineering and felt compelled to once again make product king and agreed not to cut any corners, hence the name Scapegoat. It's about taking responsibility when others don't. We felt we had the responsibility to create these products that we know the market wants.”



The Scapegoat brand represents a design collaborative involving a broad spectrum of creative professionals from apparel designers to carpenters. Renowned photographer, Jamie Kripke, was tapped to create the unique visual language seen throughout Scapegoat's branding materials. Local Boulder designer, Steve Perce, and custom builder, Mark Hunter, were asked to design and build the brand's Outdoor Retailer trade show booth. The two have created a structure that will be a story in itself at the show by using unique, completely recyclable and reusable materials. Just like the Scapegoat jackets, brand quality is evidenced in the details.



Olden and Lyon, as well as members of the collaborative, will be at both the Outdoor Retailer Winter Market in Salt Lake City January 27-30 (booth 36191) and the Project Las Vegas show February 14-16. Attendees are encouraged to stop in, check out the booth, try on the jackets and meet the crew.



About:

Jason Olden and Eric Lyon have worked on the product side of business with industry giants including The North Face, Reef and Adidas/Salomon. The pair started Sid Factor Seven, a Boulder based design firm in 2002. Scapegoat is a Sid Factor Seven collaboration. www.sidfactorseven.com



Contact: Gina Werner, ginawerner@scapegoatbrand.com, 303-442-4628

www.scapegoatbrand.com



# # #

Gina Werner

Ph: 303-442-4628

Fax: 303-449-5796

www.scapegoatbrand.com




Related

Scapegoat Settles into Boulder Showroom

BOULDER, CO – Following the brand's launch, industry trade shows and sales tours, Scapegoat has finally settled into its Boulder digs at 1827 Pearl Street. Not straying far from its roots, Scapegoat's showroom and offices are now located in the space next to Sid Factor Seven, ...read more

Sid Factor Seven Celebrates Three Featured Product Designs in Outside

Boulder, CO – Three products that were designed by Sid Factor Seven, the Boulder based product house, were recently featured in Outside magazine's summer 2007 Buyer's Guide. The Black Diamond RPM pack earned Gear of the Year honors for Best Everyday Pack while the Black Diamond ...read more

Sid Factor Seven names adidas veteran as new Vice President

BOULDER, CO – Sid Factor Seven, the full-service product house located in Boulder, Colorado, has hired Max Milverstedt for the newly created position of VP of Marketing and Product Strategy. Milverstedt left adidas Group in Portland and has relocated to Boulder to head up the ...read more

Scapegoat's Considered Details Seen in OR Booth

Boulder, CO - You can't showcase an exciting new brand with a progressive perspective on design in the equivalent of a cardboard box. Or can you? The design collaborative that is set to launch Scapegoat at OR Winter Market decided that it was not only possible, but a statement in ...read more

Confluence To Launch Seven New Websites This Spring

EASLEY, S.C. – Beginning this week and continuing through the end of April, Confluence Watersports will debut completely new websites for its premier brands. The Wilderness Systems site is live today. In the proceeding weeks, revamped sites for Dagger, Wave Sport, Perception, ...read more

Goodhew Deepens their Niche with Debut of 2010 Products

Goodhew LLC, manufacturer of high-performance lifestyle socks is staking their claim in the competitive hosiery market by providing the most comfortable, stylish, and technical socks available for everyday activities. Launched in 2008, founders Jim Markley, former SmartWool VP of ...read more

Protect Our Winters Launches the POW Seven Campaign

Pacific Palisades, CA – Feb. 22, 2012 – Protect Our Winters (POW) launched the POW Seven campaign today, to give individuals specific steps to take personal action against climate change. The POW Seven campaign is a list of seven important ways that individuals can fight ...read more

Protect Our Winters Launches POW Seven Campaign

(Pacific Palisades, Calif.) - Protect Our Winters (POW) launched the POW Seven campaign today, to give individuals specific steps to take personal action against climate change. The POW Seven campaign is a list of seven important ways that individuals can fight climate change. ...read more

TIMEX® Expedition® Launches ‘Return to the Outdoors™’ Campaign

MIDDLEBURY, CT, January 24, 2008 – The Timex® Expedition® brand is launching a much anticipated ‘Return to the Outdoors™' campaign in conjunction with the 2008 Winter Outdoor Retailer Show in an effort to inspire Americans to get outdoors and reconnect with nature. “As ...read more