Sid Factor Seven names adidas veteran as new Vice President

Max Milverstedt joins Boulder-based creative firm, Sid Factor Seven as new VP of Marketing and Product Strategy

BOULDER, CO – Sid Factor Seven, the full-service product house located in Boulder, Colorado, has hired Max Milverstedt for the newly created position of VP of Marketing and Product Strategy. Milverstedt left adidas Group in Portland and has relocated to Boulder to head up the new division.

Most recently Global Footwear Category Manager at athletic giant, adidas Group, Milverstedt is an industry veteran with more than 15 years of proven success in product creation, key account sales, merchandising, retail and sports marketing. Prior to adidas Group, he built his professional portfolio with adidas America, adidas International, Salomon Sports and Nike, Inc.

“I have always thought the Sid Factor Seven business model is a unique and very effective method for approaching design, product process and strategy,” Milverstedt said. “It's an interesting and innovative group and I feel strongly that this is the right place for me. I look forward to working with the Sid Factor team to create new opportunities for the company."

“Max is an enormous asset for Sid Factor Seven,” said President and co-founder, Jason Olden. “His extensive industry knowledge and experience will help guide our growth into new markets. We have been looking to build this part of our business for years now and Max is the right person to lead the expansion. Having Max in this role will prove to be a huge asset to all of our clients."

About Sid Factor Seven

Sid Factor Seven is a full-service product house and creative agency that serves a diverse client base including brands in the outdoor, action sports, retail and consumer goods markets. The company was founded in 2002 and is headquartered in Boulder, Colorado.

For more information, visit