SIA will Launch Fall Educational Workshops in Sept

Next month will mark the official kick-off for SIA's successful Fall Educational Workshops.
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Right in line with SIA's mantra “Your Intelligent Partner. 365.” – next month will mark the official kick-off for the Association's successful Fall Educational Workshops. Based on membership feedback, SIA expanded the traveling one-day workshops to include five new locations -- Springfield, MA; Philadelphia, PA; Chicago, IL; Sacramento, CA and Salt Lake City, UT. The Fall Education Workshops are just one example of SIA's membership programs and services – many of which are free – developed to assist the snowsports industry in making intelligent and profitable decisions.

Each workshop includes breakfast and lunch plus SIA will announce their “SIA SnowSports Rep of the Year Awards” for each region. And still further incentive for attending -- free accommodations for the upcoming SIA.08 SnowSports Trade Show (January 29-February 1) at the Las Vegas Luxor will be raffled off to one lucky workshop attendee.

Workshop sessions will cover a variety of topics aimed at growing the snow sports market to include: understanding the snowsports consumer, Internet social marketing, and techniques to help position retail/company staff as the “snow sports” experts. For complete details on registration, dates, times, location, seminar topics, bios on presenters, etc. -- retailers, reps and manufacturers should log onto or use the following link:

SIA Fall Education Workshop dates and locations:

9.12.07 Seattle, WA -- Embassy Suites Hotel, Bellevue
9.13.07 Sacramento, CA -- Radisson Hotel Sacramento
9.18.07 Chicago, IL -- Best Western University
9.19.07 Springfield, MA -- Hilton Garden Inn Springfield
9.20.07 Philadelphia, PA -- Hilton Philadelphia City Avenue
10.02.07 Denver, CO -- Embassy Suites Denver Tech Center
10.03.07 Salt Lake City, UT -- Sheraton City Centre

– SIA –

SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Trade Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: