SIA Recreates Mountain Lodge Setting for Stylish Opening Event

On Wed, Jan 30, the eve of the 2013 SIA Snow Show (Jan. 31-Feb. 3), SIA will host its annual Snow Fashion & Trends Show acting as the official opening event and “Welcome to Denver"party for Snow Show attendees.
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On Wednesday, January 30th, the eve of the 2013 SIA Snow Show (Jan. 31-Feb. 3), SIA will host its annual Snow Fashion & Trends Show acting as the official opening event and “Welcome to Denver” party for Snow Show Attendees.

The Colorado Convention Center's Mile High Ball Room will be transformed into a classic mountain lodge replete with stone fireplace, perfect for the snow sports industry to mix, mingle and enjoy a cocktail while previewing apparel collections for Winter 2013/14.

Invite to the SIA Snow Fashion & Trends Show from SnowSports Industries America can be viewed on vimeo at: http://vimeo.com/57027344

“With the Snow Fashion & Trends Show scheduled for the day before the Snow Show, we wanted to create a party atmosphere, welcome everyone to Denver and set the mood for the rest of the Show,” commented David Ingemie, SIA's President. “This will be a great first stop to catch-up with industry friends before hitting the ground running the next day,” added Ingemie.

Multiple cocktail lounges and a live DJ will properly set the mood of the event, while models work the runway and a multi-media video presentation acts as a backdrop. Throughout the evening, SIA's partners from Stylesight, NYC-based trend forecasters, will provide commentary on major trends and color stories for the upcoming season.

At the event, Mike West, Founder of 686, will take the stage to introduce the newest set of designers competing in the RECLAIM Project during the Snow Show. RECLAIM Project challenges three designers to create a garment from reclaimed 686 production facility materials, the two winning designers receive an internship at 686.

Snow Fashion & Trends Show
Date: Wednesday, January 30, 2013
Time: Doors open 6:30P, Show starts 7P
Where: Mile High Ballroom, Colorado Convention Center

Featured Brands:
Bergans of Norway
Boulder Gear
COAL Headwear
DAKINE
Descente North America
Firefly
Fischer Alpine Apparel
Halti
Helmet Band-Its
Killtec NA Inc.
Krimson Klover
Millennium Three
Neve Design
NILS
Nobis
PISTIL
POLARMAX
Ride Snowboards
Sabine Sommeregger
Screamer
Ski Tops/Chaos/Moon Shadow/CTR
Snow Dragons
Sport Obermeyer
The Royal Shaft LLC
Trespass USA

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.

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