SIA Creates First Industry and Consumer Inclusive Winter Industry Festival

SIA's Spring Fest at Thin Air will be April 5 - 7 in Park City
Publish date:

Park City, UTAH - JANUARY 9, 2018 

SIA Logo

Snowsports Industries America (SIA), in conjunction with Thin Air Innovation Festival and hosted at Park City Mountain Resort, has created a new event, SIA Spring Fest, a celebration of winter bringing together the global snow industry including suppliers, retailers, shop employees, resorts, media, and consumers for three days of education, entertainment, business, and on-snow fun.


*Engaging panel discussions featuring inspiring speakers from inside and outside the winter industry on today’s relevant topics.

*On-snow demo for all winter sports enthusiasts to test-drive 2019 product. This will be the first time that consumers can try next year’s ski and snowboard product on snow at a world-class resort!

*Parties, bands, and networking opportunities each day.

“This is the must attend event of the season. Whether you’re an industry professional or winter enthusiast, SIA is creating a platform where brands, enthusiasts, retailers, industry professionals, and consumers can come together in one place to celebrate the winter lifestyle, culture and the community as a whole,” says Nick Sargent, president of SIA. “Moreover, by partnering with the Thin Air Innovation Festival, we can gather inspiration from other industries and generate new ideas across the winter industry. This is a new take on collaboration and innovation for our community.”

SIA Spring Fest @ Thin Air Park City is April 5 – 7, 2018, in Park City, Utah, and will include parties, panel discussions, demos, and more. More information is available here:

There are a limited number of sponsorships and exhibitor demo spaces still available. Contact Kyle Kennedy for more information on prices and availability.

Cost to the industry is $400 without Epic Pass and $350 with Epic Pass and includes all panel discussions, receptions, breakfasts, and parties.

Cost to the public is $50 and includes two days of ski/snowboard demos and access to the majority of the Thin Air panel discussions. More information can be found HERE.

About Snowsports Industries America

SnowSports Industries America (SIA) is the non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem. Learn more at




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