SIA Announces Canadian Regional Rep of the Year

SIA announces winners of the 2010 SIA Canadian SnowSports Regional Rep of the Year Award. In its fifth year, this award recognizes snow sports industry sales reps who succeed at cultivating and furthering relationships with retailers.

SnowSports Industries America (SIA) is proud to announce the winners of the 2010 SIA Canadian SnowSports Regional Rep of the Year Award. In its fifth year since inception, this award recognizes sales reps in the snow sports industry that have successfully cultivated and furthered relationships with the retailer to increase sales of snow sports products.

SIA received more than 400 nominations for this accolade from snow sports retailers in the industry nationwide. Within six regions, retailers were asked to vote for the rep they felt most deserving.

The 2010 Rep of the Year Awards will be given out during the 2011 SIA Snow Show in Denver, CO, at the Annual Awards Ceremony on Friday, Jan. 28 at 6pm in the CSCUSA Central Food Court & Lounge, located on the Show floor. Each winner will receive an award, to recognize their commitment to the industry, as well as a one year SIA Rep Membership.

The 2010 winners are:

Region: Alberta
Winner: Dustin Adams
Lines: Globe Shoes, Dwindle Skateboards, Drake/Northwave Snowboards, Voleurz Clothing, Eleven Outerwear and TSG Helmets

Region: Atlantic
Winner: Guy Pellerin
Lines: Line, Fischer, Swix Uvex, Toko, Hot Chilly's, Arcteryx

Region: British Columbia
Winner: Jennith James
Lines: Rip Curl

Region: Manitoba/Saskatchewan
Winner: Aaron Corrigan
Lines: Burton, RED, Anon, Nixon

Region: Ontario
Winner: Phil MacMillan
Lines: Salomon Snowboards, Bonfire, Spy, The Commune, Herschel, Lowlife

Region: Quebec
Winner: Patrice Lussier
Lines: Burton, RED, Anon, Nixon

Voting for the regional rep award began in August with surveys sent out to Canadian retailers. Nomination criteria focused on five main components including relationships with retail shops, communication with retailers, proactively helping stores manage inventory, conducting shop clinics, and timely response to retail shops' calls and emails.

Click here to read more about the winners.

The SIA Canadian SnowSports Regional Rep of the Year award is part of the overall awards program that SIA has continued to build over the past several years. Other awards in the program include: the U.S. Regional SnowSports Rep of the Year, U.S. SnowSports Regional Retailer of the Year, Canadian Regional Retailer of the Year and Supplier of the Year awards.

For more information, visit

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers of consumer snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Metro Area). Phone: 703.556.9020, Fax: 703.821.8276, Email: