BOULDER, COLO. (July 19, 2018) — Sherpani, a product leader in women’s lifestyle bags, will be announcing the official release of their latest brand extension, Ascentials Pro. This new brand is set to debut at the Outdoor Retailer Show next week, July 23-26 in Denver, CO. After a decade of innovative, female-focused designs, Sherpani has chosen to expand their audience. These bags are designed to fill the space between your technical mountain pack and your campus messenger.

Ascentials Pro CEO, Ed Ruzic commented, “We did a soft launch of Ascentials Pro at the January OR Show and the reaction was very positive; we signed two National Accounts and over 50 Independents. The response from our early introduction confirmed that we need to commit to this new project and do a full-scale launch at this July OR Show. It’s clear that the market is hungry for a line of bags that are outdoor-ready and still business refined”.

Ascentials Pro introduces five unique and authentically designed packs and bags. All the bags in this collection are crafted from a smooth, brushed nylon, which is water resistant and durable, yet soft to the touch. Each bag features: anti-theft RFID lining, sleek matte black hardware, custom stylized zippers, and highly functional, minimalistic designs. This collection links outdoor adventure gear to business travel, while maintaining on-trend style. These products are aggressively priced between $59.00 and $129.00 retail, and come with an unlimited lifetime guarantee.

About Ascentials Pro: The Ascentials Pro collection is designed for people who engage in an adventurous and active lifestyle, but work in a professional environment. Ascentials Pro values the importance of transparency, integrity, and responsibility when designing and manufacturing their products. The new brand has been audited for social compliance by the international auditing firm, Elevate Limited. Ascentials Pro aspires to offer a line of outdoor inspired bags that allow the wearer to bring their adventurous spirit to a professional setting with plenty of convenient and secure functionality. Visit www.Ascentialspro.com.

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