SGMA Helps Members Maximize Media Spending

Maximizing media budgets is the latest addition to the list of value-added member services available to members of the Sporting Goods Manufacturers Association (SGMA). Members of SGMA now have access to Blue Plate Media Services.

Maximizing media budgets is the latest addition to the list of value-added member services available to members of the Sporting Goods Manufacturers Association (SGMA). According to SGMA President Tom Cove, members of SGMA now have access to Blue Plate Media Services, a full-service media planning and buying agency located in New York and New Jersey.

“We are excited to offer this new and unique service to our list of member benefits. By forming this strategic alliance with Blue Plate Media Services, we are now helping our members to better understand the media landscape, stretch their advertising dollars, strengthen awareness levels and build their brands,” explained Cove.

SGMA has partnered with Blue Plate Media Services to help its member companies -- large and small -- get the most from their advertising dollars. This valuable benefit program delivers expert media advice, strategic media planning and prime advertising at the best prices possible to participating members of SGMA. As a result, this helps member companies to grow their brands while maximizing advertising expenditures. Long-term plans, as well as short-term media opportunities, are available across the media landscape, including consumer magazines, newspapers, television, outdoor, in-theatre and online.

Blue Plate Media engineers effective brand building by maximizing media spending through smarter planning, efficiency buying and highly targeted opportunistic media -- packaged exclusively for members of SGMA.

In addition to more traditional, integrated media planning, members are encouraged to complete a Media Buyer profile. Members are then notified via emailed “Media Alerts” to prime, discounted advertising inventory in national and regional media. In addition, SGMA members may also take advantage of Blue Plate's full-service creative. This combination of services makes Blue Plate Media an extension to member marketing departments – creating, planning and buying advertising – at substantial savings that can impact a company's bottom line and substantially increase brand exposure and sales. For more information on Blue Plate Media Services and their integrated programs, visit SGMA's website: (click on Affinity programs) or visit Or, contact SGMA's Chris Strong (at; 202-349-9413) or Barbara Aston (at; 202-349-9420).

The Sporting Goods Manufacturers Association (SGMA) is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA, owner of the Sports Research Partnership®, enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at


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