Several Accell Group Brands to Attend DealerCamp

Raleigh Bicycles, Diamondback, Currie Technology, Seattle Bike Supply, Redline and Lapierre join DealerCamp 2013 roster
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KENT, Wash.— The Accell Group will be presenting bike brands Raleigh Bicycles, Diamondback, Currie Technologies, Seattle Bike Supply (SBS), Lapierre and Redline at July’s  Bike DealerCamp 2013.

DealerCamp, produced by Lifeboat Events, will host its fourth-annual experiential buying opportunity in Park City, Utah, July 25-27. Saturday, July 27th will be open to the general public.

“DealerCamp’s venue offers the open-air environment that our products deserve. We believe that bikes reveal their full potential and performance capabilities when they are ridden, and DealerCamp has made it that clear that they agree with their motto: Meet, Ride & Decide, ” said Chris Speyer, Executive Vice President of Product and Marketing at Raleigh America, Inc. “We are excited to be partnering with DealerCamp this year.”


Raleigh Bicycles
offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuter for all ages and abilities. Raleigh focuses on supporting the commuter, the family and local cycling, and partners with numerous non-profits around the U.S. each year to help grow the sport, including Ride2Recovery. Raleigh also sponsors Raleigh UK and Raleigh/Clement competitive cycling teams. At DealerCamp, Raleigh will host the third annual Midsummer Night's Cyclocross Race and Ride2Recovery Honor Ride events.


Currie Tech
is a leading manufacturer of hybrid electric bicycles and scooters. Currie Tech aims to promote sustainable short-distance mobility and active recreation, while providing products that allow consumers to rediscover the fun of riding a bicycle.


Diamondback
designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. Last year, the Podium 7 road bikes delivered unrivaled quality and performance. Diamondback’s 2014 line will be revealed at DealerCamp.


Seattle Bike Supply
is an international wholesale distributor of bicycles & bike components. They sell exclusively to bicycle dealers, and provide quick shipping from four warehouse locations in the US and one location in France. SBS distributes tens of thousands of bike parts and accessories, from over 150 of the most innovative bike brands in the market. SBS brands, including legendary BMX brand Redline and French-made Lapierre bikes, XLC Parts and Torker bikes will also be present at DealerCamp.


“It has been great having the support of Raleigh America this year in an effort to make DealerCamp a well-rounded and productive business experience for the nation’s top dealers. We couldn’t be more thrilled that all of these brands will exhibit this year,” said Lance Camisasca, president of Lifeboat Events. “Between the roster and the rides we have planned, DealerCamp is a must-attend industry event of the year!”

For more about Raleigh America, please visit: www.RaleighUSA.com.

For more about DealerCamp 2013, please visit: www.bikedealercamp.com and register online.

About Accell Group:
Accell Group is active internationally in the mid-range and higher segments of the market for bicycles, bicycle parts and accessories and fitness equipment. The group is the European market leader in bicycles. The Accell Group is driven to surpass its reputation for ‘quality’, ‘innovation’ and creating ‘recognizable added value.’ Taking responsibility in producing durable products and actively responding to social and demographic developments in the fields of environment and health are an integral part of Accell Group’s strategy. For consumers this translates into a broad and strong portfolio of brands, including international top brands and well-known national brands, often with a long history. Accell Group’s best-known brands are Atala, Batavus, Diamondback, Ghost, Haibike, Hercules, Koga, Lapierre, Loekie, Raleigh, Redline, Sparta, Tunturi, Winora and XLC. The company operates close to the market and taking into account the high added value and numerous innovations offered, sales primarily takes place via the specialist retail trade. Accell Group shares are traded on the official market of the NYSE Euronext in Amsterdam and included in the Amsterdam Small Cap Index (AScX). http://www.accell-group.com/uk/accell-group.asp


About Lifeboat Events:

Led by industry veterans Lance Camisasca and Chad Battistone, Lifeboat Events hosts PressCamp and DealerCamp, two trend-setting events for the bicycling industry.

Media Contact:
Lauren Fallert
Verde PR
lfallert@verdepr.com

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