Serotta Sets High Bar for Custom Bike Delivery

Serotta is delivering hand-crafted bicycle frames and forks, built to customer specifications, in just four weeks or less.
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(Saratoga Springs, NY) Serotta, the manufacturer of high performance bicycles for over 38 years, is now building its custom products in record time. With a new management team and a focus on operational efficiency, Serotta is delivering hand-crafted bicycle frames and forks, built to customer specifications, in just four weeks or less.

Serotta's management team took the reins at the company in April, with the announcement of president Stan Mavis, formerly of Pearl Izumi and Sugoi, and vice president of sales, Bonnie Mavis, previously a senior manager at Nordstrom. The new leadership, along with an operations and production department led by Patrick O'Farrell, combined with the strongest team of artisan bicycle craftsman in the company's long history, have helped Serotta dramatically decrease its build timelines and increase its manufacturing capacity.

“Building custom frames by hand is a time-intensive process," states Stan Mavis. "Ben Serotta with his wealth of experience, and has been freed up to focus on product, refining operations and production processes, which has allowed Serotta to exceed all previous standards of custom bike-building quality and efficiency."

Serotta creates complete steel, titanium and carbon fiber frames and forks in its Saratoga Springs factory. Serotta is also one of the bicycle industry's most vertically integrated companies, sourcing all its carbon fiber at a wholly-owned composites facility in Poway, Calif., under the direction of second generation carbon fiber guru Mike Lopez.

About Serotta Sport
Serotta Sport is the exclusive US distributor of Serotta bicycles, Catlike helmets and EXTEONDO cycling apparel. Founded by master artisan Ben Serotta in 1972, Serotta is world-renowned for building premium, handcrafted, custom bicycles featuring progressive designs and the latest high-tech materials. Serotta is a vertically integrated bicycling company with its headquarters and manufacturing facility in Saratoga Springs, N.Y., and a wholly owned Serotta Composites carbon fiber facility in Poway, Calf. Serotta pioneered and continues to lead the science of custom bike fitting through the Serotta International Cycling Institute (SICI). Catlike manufactures the world's most technologically advanced cycling helmets and ETXEONDO makes premium performance cycling apparel. For more information, visit www.serotta.com

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