Sequoia Fitness Reduces Clam Shell Waste With New Packaging

Sequoia Fitness Products USA has completed its transition to paperboard packaging on its body fat calipers.
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Sequoia Fitness Products USA has completed its transition to paperboard packaging on its flagship products. The Warrior Digital Body Mass Caliper and the Defender Body Fat Caliper are both packaged in sleek boxes.

Customers suggested the idea because of a desire to get away from plastic packaging, due to their environmental waste. The other benefits to retailers are that they can stock more on the shelf and save on inbound and outbound shipping costs due to smaller size and weight. Each of the packages retains the original look, with 4-color glossy images.

“Customers asked for environmentally sensitive packaging and some other ways to reduce costs,” says Matt Chalek, COO for Sequoia Fitness. “We delivered these on our most popular body fat calipers in just a few short months.”
Sequoia Fitness will display its new packaging on September 22 and 23 at the Health and Fitness show, booth 120.

Sequoia Fitness Products USA is the world leader in consumer body fat calipers, with its Warrior, Defender, and MetaCal brands. For more information, please contact Matt Chalek - info@sequoiafitness.com or 720-339-5962.

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