SELF magazine signs license agreement with CAP

Look for a new line of fitness accessories and equipment under the SELF brand Q4 of 2012.
Author:
Publish date:

Licensing agent for Condé Nast brands, FME has brokered a deal between the publishing company and fitness equipment provider, Cap Barbell for a line of fitness products branded under the Self magazine franchise. The line will include yoga mats, exercise balls, aerobic steppers, weights, resistance products, pedometers, heart rate monitors and more.

“Self inspires 13 million women to take action in their lives, and this exciting new line of fitness products is another way we will help them tap into their best selves,” says Lucy Danziger, editor-in-chief, Self. “Everyone at Self is proud to be creating fun, new beautifully designed workout tools with our partners at Cap Barbell.”

Related