Seek the Peak with Vasque Footwear

Vasque is excited to announce its Gold-level sponsorship of the nonprofit Mount Washington Observatory’s 12th annual Seek the Peak event, a hike-a-thon to the windswept summit of Mount Washington, New Hampshire.
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Red Wing, MN - Vasque is excited to announce its Gold-level sponsorship of the nonprofit Mount Washington Observatory’s 12th annual Seek the Peak event, a hike-a-thon to the windswept summit of Mount Washington, New Hampshire. Intrepid adventurers undertake the alpine trekking event on July 21st to enjoy stunning 360-degree views and raise money for the nonprofit Observatory.

This popular hiking event started in 2001 and has raised close to $1,000,000 for the Mt. Washington Observatory over its eleven-year history. Hikers spend months raising money for the ‘Obs’, a popular nickname for the Observatory, and on the day of the event they hike the mountain and celebrate with an after party of food, fun, camaraderie and great giveaways. The funds raised by the hikers allow the Observatory to continue collecting weather data, performing research and educating the public about the science of climate and weather.

Seek the Peak is also part of the Vasque-sponsored Backpacker 2012 Get Out More Tour, which brings the pages of Backpacker magazine alive at events and festivals throughout the country. The Get Out More team shares their passion for the outdoors and educates consumers on the skills and gear they need to thrive outside.

“Sponsoring events like Seek the Peak gets to our roots about people enjoying the outdoors, even more so when they have the right equipment, like the Vasque Breeze GTX, which we’re featuring this weekend,” says Chris Miller, Vasque National Sales Manager.

In addition, Vasque will have a booth at the Seek the Peak Expo, with Vasque Breeze GTX boot giveaways, fun freebies and boot demos.

For additional information please contact Angie Houck at angie@darbycommunications.com.

About Vasque

Vasque is a performance based outdoor footwear brand rich in heritage and deeply rooted in the outdoors. Owned and operated by the Red Wing Shoe Company, Red Wing, MN, the brand was created in 1966 by the company’s chairman; William D Sweasy. Today, just as Mr. Sweasy did some 45 plus years ago, Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on fit and world-class performance in every purpose-built backpacking, hiking and trail running shoe they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail. www.vasque.com

About Mount Washington Observatory

Mount Washington Observatory is a private, nonprofit, member-supported institution with a mission to advance understanding of Earth's weather and climate. Since 1932, the Observatory has been monitoring Mount Washington’s weather, utilizing its mountaintop station for landmark research projects and a variety of innovative educational programs. For more information, visit MountWashington.org. To learn more about Seek the Peak, Mount Washington Observatory’s largest annual fundraiser, visit SeekthePeak.org.

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