Seattle Manufacturing Corporation Ice Axe Benefits HERA Foundation

The Seattle Manufacturing Corporation (SMC) is donating $10 dollars from the sale of every HERA Capra ice axe to the HERA Women’s Cancer Foundation, a nonprofit organization devoted to funding ovarian cancer research.

The Seattle Manufacturing Corporation (SMC) is donating $10 dollars from the sale of every HERA Capra ice axe to the HERA Women's Cancer Foundation, a nonprofit organization devoted to funding ovarian cancer research and raising awareness of the disease. The shaft of the HERA Capra ice axe is laser-engraved with the HERA logo, highlighting the company's commitment to raising funds and awareness for ovarian cancer. SMC is a woman owned company that actively promotes and supports women's health causes. The ice axe retails at $86 and is available in five sizes from 60cm to 80cm at

“More than half of the women in the United States are not receiving the surgical standard of care for ovarian cancer, which is surgery by a gynecological oncologist,” explains HERA founder Sean Patrick. Patrick notes that in states with large rural populations, like the Mountain States, the number of women receiving the surgical standard of care for ovarian cancer can be lower than 25 percent. This compromises long-term survival and quality of life for women with ovarian cancer. “Given these statistics, programs like SMC's Capra ice axe aid HERA in reaching out to the population in the Mountain States,” she says.

The HERA Capra ice axe, tested extensively for two years before release, is a lightweight mountaineering axe featuring a full chromalloy steel head and spike for optimal balance and a specially designed handle for comfort on long mountaineering adventures.

“At SMC, we're inspired by the women in the outdoor industry and how they approach climbing. The strategy the women at HERA apply to solve a serious health issue is grassroots in nature, but has been incredibly effective,” explains Don Enos, the Global Sales and Marketing Manager at SMC. “Our hope is that the image of a woman ice climbing with the HERA edition of the Capra will empower women to believe in their strength to conquer the toughest obstacles in their path, like ovarian cancer.”

According to the National Cancer Institute (NCI), ovarian cancer occurs in one in 72 women. In 2008, an estimated 21,650 women will be diagnosed with ovarian cancer. Currently, there is no reliable
method of early detection, such as the mammogram for breast cancer. Funding scientific research is
therefore vital in decreasing the number of lives lost. The NCI reports that 67 percent of cases are
diagnosed after the cancer has already metastasized, when the five-year survival rate is only 30.6 percent.

About Seattle Manufacturing Corporation
A Ferndale, Washington-–based climbing and rescue equipment manufacturer, Seattle Manufacturing Corporation (SMC) began making gear in 1967 and has maintained the same ideal ever since: “Quality Gear for Life.” They produce gear used on a global scale by experienced rock climbers, mountaineers, and rescue personnel. The specifications of the Capra ice axe make it one of the more advanced ice axes on the market, and it is manufactured entirely in Washington, a true “Made in the U.S.A.” product.

About HERA Partners in Action
The HERA Partners in Action program enables companies to “give back” a portion of sales from a product or group of products to the HERA Women's Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes,, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information, contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA Foundation (Health, Empowerment, Research, Awareness) is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information, visit To schedule an interview with HERA Foundation founder Sean Patrick, please call 702.898.2547.


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