Scranton, PA – Noble Biomaterials, a global leader in bacterial management solutions and manufacturer of X-STATIC® silver fiber technology, has appointed Sean Kelly as Marketing Director, Advanced Materials Division responsible for building the X-STATIC® brand in the Sports, Military, Industrial, & Home business units.
Kelly brings seven years sales, marketing and brand management experience in the performance athletic market to Nobel. He was formerly with the New Balance organization where he led the U.S. Soccer Division as the sales and marketing manager of the Warrior and Brine brands. Kelly holds an MBA from Olin Graduate School of Business at Babson College and a BS in Mechanical Engineering from Binghamton University.
“Sean’s in-depth knowledge of the athletic market along with his forward thinking and savvy entrepreneurial spirit are a true asset to our team as build and execute our new X-STATIC® brand strategy,” said Guy Grubel, President, Noble Biomaterials, Advanced Materials Division.
“I’ve had the opportunity to meet with many of our customers at the recent winter trades shows and received lots of great feedback,” said Kelly. “I am excited to further build and strengthen our partnerships through the development of our new brand strategy.”
Kelly recently engaged Mamus Creative and Fendler Communications to assist with X-STATIC® design, interactive and public relations/social media initiatives.
Made with 99.9% pure silver, X-STATIC® enhances products with permanent anti-odor and antimicrobial performance. It naturally inhibits the growth of bacteria in apparel and textiles, keeping odors in check, gear smelling fresher and lasting longer. X-STATIC® also has natural temperature regulating properties, reflecting heat back to keep you warm and evaporating moisture faster to keep you cool. Proven by US Special Forces, NASA Astronauts and Olympic athletes, X-STATIC® delivers unmatched protection and performance.
X-STATIC® is a registered trademark of Noble Fiber Technologies, LLC. Headquartered in Scranton, PA, Noble Biomaterials, Inc. is a global leader in bacterial management solutions. The company develops, manufactures, sells and markets advanced antimicrobial technologies designed to manage all forms of bacterial contamination. It has more than 200 global licensees for products in the medical, defense, industrial and consumer markets and the company's headquarters and manufacturing facilities are located in Scranton, PA, with global offices in Europe, Asia and South America.