KING’S LYNN, ENGLAND - Outdoor accessories maker Sealskinz announces its new line of innovative products for Fall 2019, featuring all new colorways, a technology first, and fully recyclable packaging. These products saw their US launch last week at OUTDOOR RETAILER+SNOW tradeshow in Denver.
The new line of high-performance accessories from Sealskinz offers high level performance and dependability, but with a characterful twist – an all-new color palette. The options available include striking touches of blue, red and yellow, with complementing hues across gloves, hats and socks. These options allow for coordinated and colorful display of functional yet fashionable accessories to help sell through and brand awareness.
The guiding principle of the brand is to make products that enable more people to enjoy the outdoors, whatever the weather, across all types of activity. “We see the elements as more of a challenge than a barrier,” said Gareth Hurley, Sealskinz’ Director of Product & Marketing. “We are therefore driven to create products that enable users to enjoy their chosen activities in all weather conditions, confident they will remain dry, warm and comfortable, but without sacrificing on style.”
See & Be Seen With Sealskinz’ L.e.d. Equipped Waterproof Beanie – A World First
- Sealskinz introduces an L.E.D. equipped headwear – a light installed in the rim
- First time a light has been incorporated into a waterproof hat
- Allows user to “see and be seen” – enhancing vision and visibility in low light.
As well as including the fully waterproof, breathable and windproof items that Sealskinz has built its reputation on, the collection also features a world first in outdoor wearable technology – the first waterproof hat to feature an integrated LED headlamp. Rechargeable via USB, this technology enables the wearer to see and be seen.
Sealskinz Commits To Fully-recyclable Packaging & Pos For Fall 2019
Branded Packaging and Point of Sale units also totally recyclable and feature NFC interactivity
- Sealskinz adopts fully recyclable packaging
- Point of Sale fabrications also made from recyclable materials
- NFC technology integrated into packaging & POS
- New products longer lasting
As well as ecologically friendly packaging, the Point of Sale units are also constructed from fully recyclable materials. Furthermore, they incorporate Near-Field Communication (NFC) technology - a new feature for this season to bring the products to life in retail stores. This technology allows a prospective customer to experience digital content on a compatible device to inform their purchase, including information about product features, benefits, technologies and product care guides.
NFC brings a digital Brand experience instore to consumers
Since the mid-nineties, Sealskinz has remained at the forefront of outdoor accessories technology. Sealskinz products are made to perform in all weathers, and to do so time after time. Continually striving to innovate and refine, the brand has consciously developed its most durable products to date, which adds to efforts to be more mindful about the environment by reducing waste.
Sealskinz Commits To Manufacturing In The UK
In 2018 Sealskinz returned all of its knitted manufacturing to its Norfolk base, with the greater manufacturing costs absorbed by the firm, rather than being passed on to the customer through price increases.
All products from the new line that feature Sealskinz’ patented StretchDry waterproof knitted technology will continue to be made at the company’s headquarters in King’s Lynn. Each and every knitted item across the line of socks, hats and gloves is individually handcrafted and hand tested, before being finished, packed and shipped globally.
With confidence in their craftsmanship Sealskinz' provides every waterproof knitted product with a lifetime guarantee for added consumer confidence.
Director of Product & Marketing Gareth Hurley states: “As we expand our presence in territories such as Germany and the U.S, Sealskinz has a global outlook, but the heart of the company remains uniquely British, to reflect its pioneering spirit in the areas of design, technology and fashion.”
The Fall 19 product line will be available at leading outdoor retailers, and through
Founded 1996, Sealskinz pioneered the development of waterproof outdoor accessories. Today, Sealskinz continues to lead the development of fabric technologies across its product line of 100% waterproof, breathable and windproof hats, socks and gloves. Designed and crafted in Great Britain, the company’s products are now available in over 40 countries worldwide. The mission is the same as in the beginning – to craft the best accessories possible, enabling people to enjoy the outdoors, whatever the weather.
SEALSKINZ USA SALES INQUIRIES
t: (303) 997-9391
SEALSKINZ PR CONTACT
t: (+44) 1553 817990 - Option 3 e: firstname.lastname@example.org