Scapegoat Settles into Boulder Showroom

Scapegoat finds a new home in Boulder.

BOULDER, CO – Following the brand's launch, industry trade shows and sales tours, Scapegoat has finally settled into its Boulder digs at 1827 Pearl Street. Not straying far from its roots, Scapegoat's showroom and offices are now located in the space next to Sid Factor Seven, the product house that Scapegoat founders, Jason Olden and Eric Lyon, also started five years ago.

As promised, the pieces from Scapegoat's memorable cardboard booth at the OR Winter Market made it back to Boulder and are now home in the Boulder showroom. The Scapegoat and Sid Factor Seven work spaces are on Boulder's famous Pearl Street in an historic brick building. In typical Scapegoat fashion, the offices are a unique blend of old and new.

The office move had been delayed for several months due to the hectic schedule following the brand launch. After debuting the fall 2007 line at Outdoor Retailer Winter Market and the Project Las Vegas show, the Scapegoat crew hit the phones and hit the road securing retail partners throughout the country and online as well. Jason Olden recently commented, “We are incredibly happy with the response to the brand. It has been pretty unreal this first year. There is definitely a lot of buzz and excitement surrounding the brand both with retail and the media. It's going to be a good first year for Scapegoat.”

Fueled by the positive feedback and response to the brand and its fall 2007 line, Scapegoat has already started looking towards fall 2008. The Scapegoat design philosophy, technically correct and always appropriate™ will continue to drive the design and development process, but Scapegoat founder, Eric Lyon, says, “You can expect to see some exciting new products from Scapegoat in 2008. We will have a broader range including style updates and new silhouettes.”

Scapegoat, a niche brand of men's outerwear, officially launched early in 2007 at the Outdoor Retailer Winter Market in Salt Lake City, Utah and Project Las Vegas show in Nevada. Scapegoat's progressive design and construction techniques combine style, creativity and function. Consumers will get their first look at the Scapegoat jackets in October 2007 at select retailers.



Sid Factor Seven returns to niche with launch of Scapegoat

Boulder, CO –Jason Olden and Eric Lyon, the same imaginative duo that founded Sid Factor Seven nearly five years ago, will strike again in 2007. Their Scapegoat brand will launch with a limited collection of men's outerwear jackets for the fall/winter season and will debut at more

Scapegoat's Considered Details Seen in OR Booth

Boulder, CO - You can't showcase an exciting new brand with a progressive perspective on design in the equivalent of a cardboard box. Or can you? The design collaborative that is set to launch Scapegoat at OR Winter Market decided that it was not only possible, but a statement in more

Gramicci Opens Boulder Showroom as a Part of Its New "Being There" Initiative

GRAMICCI OPENS BOULDER SHOWROOM AS PART OF ITS NEW “BEING THERE” INITIATIVE --Outdoor lifestyle apparel manufacturer makes customer care #1 priority BOULDER, Colo. (4/2/09)—Gramicci, the unique and eclectic lifestyle outdoor apparel company, has opened a showroom in downtown more

krimson klover logo

Krimson Klover Opens New Showroom in Boulder, Demonstrating a Commitment to Continued Growth

Krimson Klover Opens New Showroom in Boulder,Demonstrating a Commitment to Continued Growth  Boulder, Colo. (October 17, 2016) Krimson Klover (KK)—the brand created by women, for women and known for sophisticated, high-quality women’s clothing—opens the doors of its first more

Sales Guys Opens New Denver Office and Showroom

Denver, Colorado—19 September 2012—Sales Guys unveiled its new Denver office and showroom today. According to Founder Marty Carrigan, the expansion enables the company to better serve retailers and brands, while also contributing to the creativity and innovation fueling more

prAna’s Boulder Flagship store opens in outdoor industry epicenter

Boulder, Colo. - Only two weeks after the founders and management of prAna bought their company back from Liz Claiborne, they are ready to launch a fresh fusion of style and function in Boulder. Bridging the worlds – retail and wholesale – in a prime location on the Pearl more

Anne Wiper Joins SmartWool, Will Manage New Design Center in Boulder

STEAMBOAT SPRINGS, CO – (April 5, 2006) – SmartWool, the Steamboat Springs, Colorado-based manufacturer of high-quality, versatile merino wool products, is pleased to announce the addition of Anne Wiper as their new VP and General Merchandising Manager. Ms. Wiper was formerly more

AV logo

Avalanche Expands Sales Team, Opens Manhattan Showroom

Avalanche (, the outdoor inspired apparel company family owned and operated since 1987, announces the expansion of its national sales team and presence in New York City with Jim Norris joining as director of sales and Ana Cabreja as national accounts more

Footbalance moves North American headquarters to Boulder, Colorado

San Diego, Calif. – Footbalance North America, an innovator in custom footbed technology, is relocating the company's headquarters to Boulder, Colo. from San Diego, Calif., where it has been based since 2009. The move will take place immediately following the Outdoor Retailer more