Scandinavian-based Casall, Europe’s premium fitness apparel line for more than 30 years and one of the world’s first companies to design fashionable fitness apparel specifically for women, is launching in the U.S., with a robust online presence.
Inspired by Scandinavian simplicity, fresh design, sustainability and beauty, almost 90 per cent of Casall’s products are manufactured in Europe, where great care is taken in creating quality fabrics and functional designs.
Casall’s seasonal collections include yoga, pilates, activewear, running, tennis, and underwear. Unlike traditional activewear brands, Casall has customized fits – slim, regular and loose, to support all types of training. In addition to women’s apparel, a select but expanding collection of men’s apparel will also be sold online.
“Casall’s functional styles are designed to inspire people to perform their best, look their best and feel their best,” says Toledo-based U.S. General Manager Morgan Bayer. “This is what we like to call our Total Wellness Lifestyle.”
The U.S. sales section of the website – at casall.us – will be live on March 27.
“Our ideal customers look for products that support their fitness activity and fulfill their highest standards, while truly caring about how the product is made and what it’s made from,” says Bayer. “They think before they buy and place high importance on their own well being.”
Casall will partner with the IDEA Health and Fitness Association to help launch the brand. IDEA is the world’s largest association for fitness and wellness professionals of all types, with a reach of 250,000 fitness professionals of all fitness categories.
Casall is also launching an extensive direct marketing campaign to the top Fitness Instructors in the U.S. – at casallfitpro.com – that will be activated through catalog and post card mailings, in addition to a digital campaign that includes facebook, twitter and email newsletters.
Instructors will be invited to sign up at the site where they will be rewarded with exclusive product previews, helpful industry information, special member pricing, as well as the ability to pass along special promotions to their client base. In addition, Casall will receive valuable feedback from these ambassadors on its products.
“We’ve created a comprehensive and carefully thought out launch strategy – one that targets a specific group of fitness experts and expands from there,” says seasoned sports industry executive Tim Haney, Senior Partner at Meriwether Group, the consulting firm hired by Casall in the U.S.
Along with the Meriwether Group, other outreach partners of the Casall launch include advertising and design firm North Design and public relations firm McSorley Communications.
Founded in 1982, Scandinavian-based Casall is one of the world’s first companies to design fashionable fitness and wellness apparel specifically for women. Inspired by simplicity, fresh design, sustainability and beauty, close to 90 per cent of Casall’s products are manufactured in Europe, where great care is taken in creating quality fabrics and functional designs.
Casall’s seasonal collections include yoga, pilates, activewear, running, tennis, and underwear – created with functionality, quality, and ethics in mind. Unlike traditional activewear brands, Casall has customized fits – slim, regular and loose, to support all types of training. In addition to the women’s apparel, a select collection of men’s apparel is also available.
Available as of March 27 at casall.us in the United States, Casall continues to set trends in innovative product development. Its customers have high ethical values and believe they make a difference. For more information, visit us on facebook at www.facebook.com/casalltraining.