Saucony Wins Fleet Fee Vendor of the Year

Brand recognized for superior product and customer service by the leading franchisor of running specialty stores
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LEXINGTON, MA (July 2, 2009) - Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, was named the 2009 Fleet Feet Sports Footwear Vendor of the Year. This award recognizes a footwear manufacturer for providing excellent product, support, and services to Fleet Feet Sports stores. Fleet Feet, Inc. honored the outstanding contributions and accomplishments of its franchisees, employees and vendors during its annual National Franchise Conference held June 27 to July 1, 2009 in Cambridge, Maryland.

“The whole Saucony team is honored to be recognized by Fleet Feet, a true partner, for our first-class customer service and superior product,” said Fran Allen, senior vice president of global sales for Saucony. “Winning this award further inspires us to raise the bar on enriching customer service and helping Fleet Feet franchisees acquire new customers to help them grow their business.”

The Fleet Feet Sports Footwear Vendor of the Year Award illustrates only part of Saucony's continued momentum in the running industry: In June, Saucony earned
three first place rankings in the Sports Marketing Surveys' Spring 2009 Running Specialty Store Retail Sales Survey. In the biannual independent survey, which serves as a recognized barometer for brand momentum in the U.S specialty running retail environment, Saucony surged ahead of the pack, taking first place in Brand Strength Forecast, Market Strength Forecast and the Dealer Confidence Index. Additionally,
in May, the Saucony ProGridâ„¢ Omni 8 won the coveted Editor's Choice Award from Runner's World in the publication's annual Summer Shoe Guide special.

For additional information, contact Jeff Lawrence at Mullen: 978-468-8945 or jeff.lawrence@mullen.com, or Sharon Barbano at Saucony: 617-824-6126 or sharon.barbano@saucony.com

To find a retailer near you, please call 1.800.365.4933 or visit www.saucony.com.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands and a division of The Stride Rite Corporation is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to www.saucony.com.

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to
consumers worldwide. The company operates three strategic units as well as multiple price points
and selling channels. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit. Information about each of the Collective Brand's units can be found at http://www.collectivebrands.com.

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