Saucony Welcomes World Champion Sprinter Lauryn Williams to Family

Continuing to further elevate its game as a global leader in performance running , Saucony, Inc. today announced the signing of World Champion sprinter and two-time U.S. Olympian Lauryn Williams to a multi-year endorsement contract.
Author:
Publish date:

Saucony Signs Endorsement Deal With 100m World Champion and Olympic Silver Medalist Lauryn Williams

Three-time World Championship gold medalist to represent brand
through 2012 Olympics

LEXINGTON, MA (April 15, 2010) – Continuing to further elevate its game as a global leader in performance running , Saucony, Inc. today announced the signing of World Champion sprinter and two-time U.S. Olympian Lauryn Williams to a multi-year endorsement contract. One of the fastest women in the world, Williams is a three-time IAAF World Championship gold medalist, winning both the individual 100-meter sprint and the 4x100-meter relay in Helsinki in 2005 and the 4x100-meter relay in Osaka in 2007. In 2009, Williams qualified for her third consecutive World Championships in the 100-meter dash. A week before those championships began, she was part of a U.S. 4x100-meter relay team that ran the fastest women's sprint relay in twelve years.

In her first season as a professional, Williams captured silver at the 2004 Athens Olympic Games in the 100-meter sprint and later represented the U.S. again at the 2008 Beijing Olympics over the same distance.

“I'm very excited to be joining such a passionate and focused brand,” said Williams. “I feel a great connection with the Saucony team: We both share the determination, hard work and competitive spirit that it takes to be a winner. The brand's attention to performance and innovation, which I've experienced in their spikes, will surely help me to achieve my goals on the track. Additionally, their commitment to kids' fitness, through the Saucony Run For Goodsm Foundation, will allow me to expand my philanthropic goals, helping kids in the fight against childhood obesity. I look forward to representing the brand and the Saucony team with the utmost pride and integrity.”

Williams is also well-known for her passion for giving: For her charitable work outside of competition, Williams was honored with the 2009 Jefferson Award for Public Service and the 2006 USA Track and Field Humanitarian of the Year Award.

“We're very honored to partner with an athlete of Lauryn's caliber and global reputation,” said Richie Woodworth, president of Saucony. “Lauryn's an exciting runner with unlimited potential and an unparalleled list of athletic and philanthropic accomplishments. Her personable nature and passion for track make her one of the most popular athletes in the sport today. As a role model, Lauryn shines, showing a tremendous strength of character both on and off the track. That strength will continue to inspire the whole Saucony team in our build-up to the 2012 London Olympics and beyond,” added Woodworth.
As part of the endorsement relationship, the brand also announced that a Saucony Run For Good grant in Williams' name will be designated to support community-based track and field programs specifically for girls. The grant will be awarded biannually over the length of the contract. “A lot of kids, especially those at-risk, don't participate in sports because of the expense and lack of opportunities,” said Williams. “Playing sports as a girl gave me self-esteem and pride in myself while teaching me the value of hard work. This grant will allow many other girls to realize the benefits that I was so fortunate to experience.”
Williams, 26, competed for the University of Miami Hurricanes from 2002-04 and was a nine-time All-American, winning the NCAA Championship in the 100-meter dash in 2004. She currently lives and trains in Miami, Flordia.

Saucony's newest athlete endorsement follows on the heels of the brand's recent signing of Wallace Spearmon, Jr., the winner of three consecutive World Outdoor Championship 200-meter medals (2005, 2007, 2009).
For interviews with Lauryn Williams, please contact Sharon Barbano at Saucony (617-824-6126), sharon.barbano@saucony.com or Jeff Lawrence at Mullen (617-226-9945), jeff.lawrence@mullen.com.
About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to www.saucony.com.
About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle™, Airwalk®, Dexter®, Champion® and designer collections Abaeté for Payless, Lela Rose for Payless and Christian Siriano for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Lamar®, Sims®, LTD®, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Skate Attack®. Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com.

###

Related