Saucony Supports Run at Work Day - SNEWS

Saucony Supports Run at Work Day

Saucony has partnered with the largest grassroots running organization in the country, the Road Runners Club of America (RRCA), to support the 4th Annual National Run@Work Day, held Sept. 18
Author:
Publish date:

LEXINGTON, MA (September 14, 2009) – Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, has partnered with the largest grassroots running organization in the country, the Road Runners Club of America (RRCA), to support the 4th Annual National Run@Work Day, held Sept. 18, designed to promote physical activity and healthy living within the workplace, local community and around the country.

Next Friday, employees of Saucony and its parent company, The Stride Rite Corporation, will log mileage during outdoor runs led by Saucony associates and by running on a treadmill located inside the company's central atrium area. In a company-wide show of support for the Annual National Run@Work Day, Saucony president Richie Woodworth will lead off the first leg on the treadmill, with Gregg Ribatt, The Stride Rite Corporation's CEO, running the day's final miles. At the end of the day, The Stride Rite Corporation will donate $100.00 per mile run by employees, with a cap of $6,000, to the Saucony Run For Goodâ„¢ Foundation, designed to help end the childhood obesity epidemic through financial grants in support of kids' running programs.

“The goal of National Run@Work Day is to raise awareness about the benefits of running and other daily physical activity,” said Richie Woodworth, president of Saucony and the Saucony Run for Good Board of Directors. “At Saucony, a good day is when we get to run; a great day is when we inspire someone else to run. Sharing the true spirit of our brand and the benefits of running is a healthy pursuit for everyone within our workplace community,” added Woodworth.

"The RRCA is excited to have Saucony involved in promoting and hosting a local
Run@Work Day event,” commented Jean Knaack, executive director of the RRCA. “Participation in the 4th Annual RRCA National Run@Work Day is an important step in raising awareness about the importance of daily physical activity. Running is one of the most affordable, accessible, and physically beneficial forms of exercise. Please join us on September 18, 2009 by making time in your busy schedule to plan and/or participate in a local Run@Work Day event.”

National Run@Work Day events are community-based events that promote and provide the opportunity for individuals to incorporate at least 35 minutes of exercise into their daily routine either before work, during lunch, or immediately following work. Incorporating exercise into one's daily routine can markedly improve one's overall physical health.

Facts on Obesity and Related Health Conditions, Costs
The US Centers for Disease Control and Prevention (CDC) National Health and Nutrition Examination Survey (NHANES) estimates that 64% of adults in America are either overweight (33%) or obese (31%), meaning they have an excess weight of 30 lbs or more. For over 20 years, the CDC has been tracking obesity trends and has reported that the rate of overweight adults in the US has increased by 18% in those 20 years.

The results of overweight and obesity can put a person at increased risks of many diseases and health conditions such as heart disease, diabetes, high blood pressure, osteoarthritis, among others. The rise of overweight and obesity and the resulting health conditions has a dramatic effect on health insurance costs across the country. It is estimated that overweight and obesity health related medical costs have reached an all-time high of $75.8 billion per year (www.cdc.gov), a cost which is being passed onto employers and healthy employees.

Join Saucony, the RRCA and people from around the country to Run@Work on September 18, 2009.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands and a division of The Stride Rite Corporation, is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to www.saucony.com.

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to
consumers worldwide. The company operates three strategic units as well as multiple price points
and selling channels. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit. Information about each of the Collective Brand's units can be found at http://www.collectivebrands.com.

About the RRCA: Founded in 1958, the RRCA is the oldest and largest national association of running clubs, running events, and runners. The mission of the RRCA is to promote running as a competitive sport and healthful exercise. The RRCA achieves their mission by promoting the common interests of its members by providing educational opportunities, programs, and services. The organization's membership consists of over 965 running clubs and events including nearly 200,000 running club members in the US. For information about the RRCA, visit www.RRCA.org.

Related