Saucony Run For Good Honors National Childhood Obesity Awareness Month

Saucony announces the latest round of Run for Good grant winners. From East to West, Saucony continues to run childhood obesity off the map.
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LEXINGTON, MA — September 16, 2010 — The Saucony Run For Goodsm Foundation, established to help combat childhood obesity by providing financial support to community-based youth running programs, has announced its support for
the first ever National Childhood Obesity Awareness Month. In recognition of this event the Foundation renewed its commitment to help improve the health of our nation's children with the announcement of a new round of grant winners. This announcement comes on the heels of the Presidential Proclamation declaring September “National Childhood Obesity Awareness Month.”

The eight Saucony Run For Good Foundation grant recipients include organizations from Massachusetts to California, including Tennessee, a state with one of the highest childhood obesity rates in the country. Since the Foundation's 2006 launch, nearly 70 organizations nationwide have been recipients of Saucony Run For Good grants totaling over $600,000 – all dedicated to promoting the sport of running as a part of a healthy, active lifestyle.

“Obesity and other health concerns have grown to pandemic levels in children, with lack of physical activity, poor dietary habits, and lack of funding for school-based physical education programs contributing to the issue,” said Richie Woodworth, president of the Saucony Run For Good Board of Directors and of Saucony, Inc., a subsidiary of Collective Brands, Inc. (PSS) and a leading global supplier of performance athletic footwear and apparel. “We applaud Congress for bringing national awareness to this rapidly growing epidemic and encourage communities to build local programs that will arm our children with the knowledge and tools they need to get running and to live and maintain healthier lives.”

In a recent press release announcing the proclamation, President Obama stated: “There are concrete steps we can take right away as concerned parents, caregivers, educators, loved ones, and a Nation to ensure that our children are able to live full and active lives. During National Childhood Obesity Awareness Month, I urge all Americans to take action to meet our national goal of solving the problem of childhood obesity within a generation.”

According to The Centers for Disease Control and Prevention (CDC), the prevalence of obesity among children aged 6 to 11 has more than doubled in the past 20 years and
nearly 25 million children are overweight or on the brink of becoming overweight.

“Childhood obesity is growing at an alarming rate,” said Susan K. Hartman, associate publisher of Runner's World magazine and a member of the Saucony Run For Good Board of Directors. “With funding for physical education programs on the decline, Saucony launched the Run For Good Foundation to help create greater access and opportunities for kids to live healthier lives through community-based running programs.”

“On behalf of the Run For Good Foundation's board, I am excited to announce the organizations that have been selected to receive a Run For Good grant and feel proud that these efforts will directly help combat childhood obesity,” said Woodworth.

The recipients of these grants range from start-up programs looking to institute community running clubs, to well-attended existing programs that require additional funds to continue to foster growth in their organization. The primary goal for all is to promote running as a critical part of healthy lifestyles among children.

The following organizations have been selected to receive a Saucony Run For Good Foundation grant:

Boys & Girls Clubs of Rutherford County, Murfreesboro, TN
For 24 years, the Boys & Girls Clubs of Rutherford County has been at the forefront of youth development, working with young people from disadvantaged economic, social and family circumstances. The grant will be used to support the organization's Team Fit running club, part of the Triple Play program that teaches kids about eating right, keeping fit and forming positive relationships to lead a healthy lifestyle. www.bgcrc.net


C.W. Dillard Elementary School, Wilton, CA
The C.W. Dillard Elementary school began in 1956 and has been successfully serving the Wilton community for 53 years. The school houses approximately 460 students and is always at capacity. Although Dillard has been around for many years, a formal running club has not been established until now. The grant will support the new C.W. Dillard Mileage Club, encouraging students to increase their physical activity by running/walking regularly. http://www.egusd.net/cwdillard

Health Resources in Action, Boston, MA
Since its start over fifty years ago, Health Resources in Action (HRiA) has addressed the most pressing health issues in Boston, New England and beyond, including obesity. Each year, over 5,000 youth benefit from the trainings that HRiA offers to youth and youth workers. The grant will be used to support HRiA's “Healthy Girls, Healthy Women” program, designed to address obesity amongst low-income, urban girls of color in Boston by engaging at least 225 girls, ages 12-18, in activities to improve their physical, emotional and relational health. http://www.hria.org/

James Bowie Elementary, Dallas, TX
James Bowie Elementary hosts an after-school running program designed to engage students in long-distance running practice, races every Saturday and nutritional counseling. The grant will be used to support annual race event costs, transportation, running shoes and end of year awards for students. www.dallasisd.org

The Funhouse, Eastsound, WA
The Funhouse was founded in 1999 by local community members who recognized the need for a place for Eastsound/Orca Island's young people to congregate after school and in the evenings. Today, The Funhouse teaches babies to dance, young kids to garden, tweens to jog and hike in the mountains, and much more. The grant will be used to fund and expand the Funhouse's kids' running club, comprised of 18 boys and girls (grades 4 -7). www.thefunhouse.com

Northern Arizona Healthcare, Flagstaff, AZ
Northern Arizona Healthcare (NAH) is the parent company of Flagstaff Medical Center and Verde Valley Medical Center. NAH designed a program called Fit Kids of Arizona that works to combat statewide childhood obesity. Its mission is to improve the lives of area youth by reducing the problems and illnesses associated with excess weight through promotion of fitness, nutrition and lifestyle changes. The grant will be used to promote running in four area elementary schools as part of the Fit Kids of Arizona's ‘Kids on the Run” initiative. www.flagstaffmedicalcenter.com/ourservices/fitkidsofarizona.com

The Ohio State University in Collaboration with Center of Science and Industry, Columbus, OH
Labs in Life @ COSI (LiL@COSI) is the result of a partnership between The Ohio State University (OSU) and The Center of Science and Industry (COSI) that provides a fun place for people of all ages to discover and interact. The state of the art laboratories at COSI contain exercise equipment, instruments to measure bone density, body fat and muscle and a metabolic cart to measure functional capacity at rest and during exercise. The grant will be used to study programming that promotes running in under-active children of traditionally under-served populations. www.cosi.org/visitors/exhibits/life


The YMCA of Greater Grand Rapids, Grand Rapids, MI
The YMCA of Greater Grand Rapids is the community leader in building strong kids, strong families and strong communities and offers a number of core programs that include health and fitness classes and sports programs. The grant will be used to provide at-risk urban youth an opportunity to access an after-school running program designed to foster physical activity, overall wellness, self-confidence and knowledge to continue leading a healthy lifestyle. http://www.grymca.org/

For grant applications and more information on how the Saucony Run For Good Foundation can help kids in local communities nationwide, visit www.sauconyrunforgood.com.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including Flexion Plate™, ProGrid™, Arch-Lock®, and ViZiPRO™ apparel. For more information, go to www.saucony.com.

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian Siriano for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.


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