Saucony Announces Consumer-Created Ad Contest Winner

Saucony announces the winner of the “We know … Because we run” brand campaign online contest. Saucony had given runners the opportunity to share their passion about the sport for the chance to have their entry featured in a Saucony print ad.
Author:
Updated:
Original:

LEXINGTON, MA (March 5, 2009) – Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, has chosen the runner whose idea will be turned into a future ad for the “We know … Because we run” brand campaign. Maisie Bauer of Spokane, Washington, is the winner of the brand's online contest which gave runners a unique opportunity to share their passion about the sport while competing for one thousand dollars retail value of Saucony footwear and apparel and the chance to have their entry featured in a Saucony print ad.

Bauer's entry, “We know … not all addictions require treatment … Because we run,” is one of over 5,000 submitted to Saucony between October and December 2008.

“I thought the contest was a neat idea,” said Bauer, a 40 year old mother of two. “My husband, Greg, and I had fun coming up with various ideas to put in the line while we were on a road trip to Montana. I find running to be the best cardio workout for me and I love how I feel after every run. It made me think and realize that running really is a part of my life rather than just a part of my workout,” added Bauer.

“We set out to create a platform for runners to share their emotional connection to the sport and to the brand,” said Mary O'Brien, vice president of marketing for Saucony. “Selecting the winner was no easy task. All of the entries are engaging, creative and inspiring, showing us that the “We Know” campaign is truly resonating with the daily experiences of runners everywhere,” added O'Brien.

The “We know … Because we run,” brand campaign launched in national vertical running publications in November 2008. The campaign, which continues to amplify Saucony's authenticity and emotional connection with runners everywhere, utilizes a multimedia and integrated execution that includes print, online, retail and event initiatives. The campaign, developed by Mechanica of Newburyport, Massachusetts, is planned to run throughout 2009, with several new executions for the fall, including that of Bauer's. Saucony will continue to integrate the theme into upcoming marketing initiatives throughout the year.

“This campaign and the response to our contest underscores the exciting momentum in both our footwear and apparel businesses while simultaneously communicating the collective passion and emotional kinship that we share with runners everywhere,” said O'Brien.

Saucony's growing momentum continues to be underlined by key industry awards for both its road and trail products, including the most recent “Best Update” and “Best Debut” by Runner's World for the ProGrid™ Stabil CS and the ProGrid Echelon, respectively, in the publication's annual “Spring Shoe Guide Special” (March 2009).

For Media Inquiries: Jeff Lawrence at Mullen: 978-468-8945 or jeff.lawrence@mullen.com, or Sharon Barbano at Saucony: 617-824-6126 or sharon.barbano@saucony.com.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands and a division of The Stride Rite Corporation is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to www.saucony.com.

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units as well as multiple price points and selling channels. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit. Information about each of the Collective Brand's units can be found at http://www.collectivebrands.com.

Related

Saucony Launches "We Know...Because We Run" Global Brand Campaign

LEXINGTON, MA (October 7, 2008) – Continuing to elevate its brand image, Saucony, Inc., a leading global supplier of performance athletic footwear and apparel and a division of The Stride Rite Corporation, today announced the launch of its new brand campaign, “We know … ...read more

Saucony Run For Good Foundation Announces Grant Winners

During the winter, temperatures in North Pole, Alaska can plummet to 40 below zero and with a daily average of only four hours of daylight, its more than a challenge for the kids of the “The Last Frontier” to stay active. Over 4,000 miles away in New York City, disabled ...read more

Saucony Announces Strategic Hires, Key Promotions

LEXINGTON, MA (March 25, 2010) Saucony,Inc, a leading global supplier of performance athletic footwear and apparel, today announced strategic new hires and key promotions across a range of functional areas aimed at bolstering Saucony's continuous efforts to establish deeper ...read more

Saucony's New Website Brings Brand Positioning to Life

LEXINGTON, MA (April 11th, 2008) – Saucony, Inc., a subsidiary of Collective Brands, Inc. (NYSE: PSS), and a leading global supplier of performance athletic footwear and apparel, has announced the launch of its newly redesigned website, www.saucony.com. The updated digital ...read more

Saucony Run For Good Foundation Announces New Round of Grant Winner

The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “National Childhood Obesity ...read more

Saucony's Run for Good Foundation Awards Latest Round of Grant Winners

LEXINGTON, MA — March 3, 2010 — The Saucony Run For Goodsm Foundation, established to help combat childhood obesity by providing financial support to community-based youth running programs, has announced its latest round of grant winners. The nine grant recipients include ...read more

Saucony Announces Sponsorship of BolderBoulder 10k

LEXINGTON, MA (April 6, 2011) – Saucony, Inc, a leading global supplier of performance athletic footwear and apparel, today announced its long-term exclusive footwear and apparel sponsorship of the BolderBOULDER, recently named by Runner's World magazine as “America's ...read more

Saucony Supports Run at Work Day

LEXINGTON, MA (September 14, 2009) – Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, has partnered with the largest grassroots running organization in the country, the Road Runners Club of America (RRCA), to support the 4th Annual National ...read more

Saucony’s Madison and Trotter Lead Team Saucony

LEXINGTON, MA (June 25, 2012) – Global performance running footwear and apparel brand Saucony, Inc. today announced that Tianna Madison and DeeDee Trotter are the first Team Saucony athletes to earn themselves a berth on the 2012 U.S. Olympic Team. Competing at the 2012 U.S. ...read more