‘Saturday’ debuts on HornyToad.com

Bringing ‘Every Day is an Adventure’ tagline to life, the latest Horny Toad brand movie blends advanced digital techniques and still photography with an original soundtrack
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SANTA BARBARA, CALIFORNIA (May 8, 2006) – “Saturday,” the latest digital video collaboration between Horny Toad and the Merge creative group is going live on HornyToad.com and will premier at the Telluride Mountainfilm Festival, May 26-29 in Telluride, Colorado.

Bringing the Horny Toad tagline “Every day is an adventure” to life, “Saturday” was shot on location in Austin, Tex. The rolling sequence of local venues and authentic personalities showcases the increasingly diverse meaning of “adventure” – as well as spotlighting a few Horny Toad pieces.

“Adventure is so much more than climbing the Himalayas or going on safari in Africa. It's an attitude and a spirit that we're hoping to bring to people's lives in new ways. “One of Horny Toad's long-term commitments is to find creative ways to express this everyday ethic”, said Gordon Seabury, president of Horny Toad. “'Saturday' is a way for us to share our "Every Day is An Adventure" approach to life. We invite everybody to check ‘Saturday' out, and let us know what you think.”

Described by one of the “Saturday” directors as the latest piece in a “National Geographic photographer meets VFX geeks experiment, the hypnotic appeal of “Saturday” is based on breaking concepts in digital layering. Spilt foreground and background action interact on different timelines, while distinct visual cues are seamlessly synched to an original soundtrack from musician Chris Pierce. The result is the sensation that viewers are eavesdropping on a distinct moment in time.

Living front and center on the home page of HornyToad.com, “Saturday” is the third in a series of a growing showcase of creative content that includes “Tuesday,” a meshing of animation, music and still photography (Released Fall 2005); and “Thursday,” a still photography and music montage with a soundtrack by Chris Pierce (Released Spring 2004).

“Saturday” was produced by Merge and Horny Toad clothing. Production credits include Cari Carmean, art creative director for Horny Toad; David McLain: director/photographer; Jerome Thelia: director/compositor; Allison Kocar, compositor; Talia Marash, additional matte cutting.

The original song "La Da Day,” written and produced by Chris Pierce; recorded, mixed and mastered By Seth Horan; vocals, guitar, rhodes piano and strings by Chris Pierce; percussion by David Leach; drum programming by Seth Horan; and bass guitar by Orlando Sims.

About Merge
Merge combines still photography with the latest digital tools to craft visually arresting, high impact stories. Merge is the common voice of three partners. David McLain has worked passionately as a photographer for 20 years, which has earned him the honor of working regularly with National Geographic Magazine. For 14 years, Jerome Thelia has worked on post-production projects on commercials, TV series, feature films, documentaries and distance-learning projects. Lastly, Richard Freeda has been a commercial and editorial photographer for 15 years and brings a broad range of experience to Merge. To learn more, please go to www.mergegroup.com

About Horny Toad
We work when we need to, play when we can, and wear what makes us feel good. Founded in Telluride, based in Santa Barbara, and recognized with smiles just about everywhere else, Horny Toad creates inspired outdoor clothing for those who embrace adventure every day. Horny Toad blends exceptional comfort fabrics with individually inspired designs and unique details to provide both men and women with unforgettable lifestyle apparel for all seasons. To learn more, please go to www.hornytoad.com, or call 800-865-TOAD.

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