Salomon Launches Challenge to Conventional Wisdom in Alpine Skiing

Salomon, the leader in technical design innovation in mountain sports, introduces a radical new design in alpine skis.
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Ogden, UT--Salomon, the leader in technical design innovation in mountain sports, introduces a radical new design in alpine skis. The BBR ski is the latest innovation by Salomon ski designer Bertrand Krafft, (aka: BeBeR) the shaper behind groundbreaking innovation in skiing, the X Scream Series and Pocket Rocket. Inspired by the spontaneity and freedom of action found in water sports, the BBR ski offers the liberty to carve, cruise, float and play.

BBR is unlike any ski ever made. The patented “V” shape redefines skiing on all types of snow.

An oversized tip and rocker shape enable it to float in powder and adapt to uneven terrain smoothly and predictably. With a narrow waist and pintail, a short radius and short effective edge on-piste, BBR provides great carving and outstanding edge grip on harder snow. The result is an incredibly playful ski, with great performance in any situation.

“With BBR it’s all about having fun,” says Jean-Yves Couput, Salomon Global Brand Manager. “This is the ski that helps get you that day on the mountain you’ll never forget. The freedom and adventure of your best days are exemplified in this revolutionary innovation.”

The BBR launch unveiling kicks off with the Shape Your Adventure Tour, a nation-spanning road trip to a number of ski areas in the U.S. allowing skiers to test the fun factor first hand. Salomon athlete Seth Warner will haul a cache of BBR demo samples to virtually every area of the nation throughout the winter to give consumers a sneak peek and ultimate ride. Salomon officially launches the BBR at the Ski Industry Association trade show in January.

Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.com

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