rygr Bolsters Team With Addition of Account Manager Massimo Alpian

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CARBONDALE, Colo. (May 1, 2017) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Massimo Alpian as account manager. Alpian joined the Colorado-based agency on April 26, contributing to the team working on the KEEN Footwear and Fjällräven accounts, as well as other projects.

 Alpian joined rygr's KEEN Footwear and Fjällräven account teams in late April 2017. Photo: rygr

Alpian joined rygr's KEEN Footwear and Fjällräven account teams in late April 2017. Photo: rygr

“Massimo is a force of nature. He’s well-regarded across the outdoor industry for his ability to build effective partnerships and he brings a fresh approach that will greatly benefit KEEN, Fjällräven and our entire agency,” says Brian Holcombe, principal at rygr. “He’s also a hard-charging skier, runner and cyclist, and has fit in immediately with the team over the all-important lunch hour.”

Prior to joining rygr as an account manager, Alpian most recently worked as marketing coordinator with Dynafit and Salewa North America, where he focused on dealer support and marketing in North America. He previously worked with Eldorado Climbing Walls, as well as REI, where he began his outdoor industry career, cultivating a passion for product.

During an extensive international non-profit career, Alpian focused on human rights and humanitarian work in Latin America and Africa. He holds a Master’s Degree in International Relations from Columbia University and speaks five languages. He recently relocated to the Roaring Fork Valley from Boulder, Colorado, with his husband, Brett.

Alpian can be reached at massimo.alpian@rygr.us or 970-924-0704 ext. 157.

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr clients include Fjällraven, KEEN Footwear, Salomon, Strafe Outerwear, and Suunto. www.rygr.us

Contact: Brian Holcombe
brian.holcombe@rygr.us
970-924-0704 ext. 102

 Alpian is an avid skier, runner and cyclist. Photo courtesy Massimo Alpian

Alpian is an avid skier, runner and cyclist. Photo courtesy Massimo Alpian

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