Ryders Eyewear Unleashes Inaugural “Van to Vegas” Road Trip

Vancouver-based Ryders Eyewear this week embarked on their first annual “Van to Vegas” Road Trip.
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Outfitted in a 1967 VW Microbus, the Ryders Eyewear “Van to Vegas” Road Trip takes the brand back to its grassroots origins -- when carefree fun and boundless energy drove the dynamic product line to where it stands today. The eight-day epic will follow a loose itinerary to seven towns and cities, contingent upon the spontaneous missions and crazy shenanigans popping up along the way. Stops include: Seattle, WA, Hood River, OR, Bend, OR, San Francisco, CA, Santa Cruz, CA, Bakersfield, CA and Sin City.

This trip is entirely spread-sheet free. The three Ryders microbus noobs will be up for anything: beer pong, rope-swings, freeriding, skateboarding and cotton candy. If you see them on their trip, shake them down for some shwag, so long as you're willing to push the Microbus for a timely compression start.

For road trip updates and to find out when the van will be in your area, follow along at www.Facebook.com/RydersEyewear and check out the video teaser here: http://www.youtube.com/watch?v=USyT-Kpgry8.

About Ryders Eyewear:
Based in adrenaline sport mecca North Vancouver, British Columbia, Ryders Eyewear puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leading provider of quality performance eyewear at an amazing value in the biking, winter sports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com.

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