Ryders Eyewear Sponsors “Get Out More” Tour

Ryders Eyewear Sponsors “Get Out More” Tour - Canadian-Based Company to Participate in Backpacker Magazine’s Outdoor Inspired Program -
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NORTH VANCOUVER, Canada, (February 19, 2008) – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, believes the outdoors should be enjoyed by everyone. This year, Ryders is proud to be the sole eyewear sponsor of Backpacker Magazine's eighth Get Out More Tour which will commence in April 2008 and run through November 2008.

The one-of-a-kind mobile Tour will spend 30 weeks on the road visiting 55 venues in 35 states, while reaching out to more than 55,000 outdoor enthusiasts. Stopping at retail shops, outdoor festivals and college campuses, the Get Out More Road Team will offer in-depth workshops and presentations, as well as guided experiential adventures for active and aspiring outdoor goers.

While providing knowledgeable insight on the latest trends in the outdoor industry to both retailers and consumers, the seasoned Road Team will cover topics ranging from survival skills and backcountry navigation to nutrition and cooking in the outdoors.

Along the Tour, Ryders Eyewear's new products will not only be at events and used by participants, but representatives, dealers and athletes will also be on hand. The Tour is expected to attract more than 100 attendees at retail events and 20,000 attendees at festivals.

“Having the opportunity to partner with Backpacker Magazine and other top brands, while making an impact in the outdoor industry, is truly exciting for us,” says Ryders national sales manager Gareth Richards. “This is a great avenue for us because we have a product that is attractive to a broad range of outdoor inspired people.”

For more information check www.ryderseyewear.com and www.backpacker.com/getoutmore.

About Ryders Eyewear:

Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.

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