Ryders Eyewear Hires New Marketing Coordinator

Outdoor Savvy Draganov Brings Fresh Perspective To Performance Sunglass Company.
Publish date:

NORTH VANCOUVER, Canada – Ryders Eyewear has a new woman on the team. And, besides bringing an outdoor industry background and fresh ideas to the value-priced eyewear manufacturer, she brings a love for climbing, kayaking, backcountry skiing, surfing and Latin American culture to the table.

Meet Jenya Draganov. The Ukraine-born, Vancouver, British Columbia resident recently joined the Ryders Eyewear family as marketing coordinator and hopes to bring a new, young perspective of outdoor culture to the company. Living in the Vancouver area since the age of nine, Jenya graduated from the University of British Columbia with a degree in psychology and a minor in business. While in college, her passion for the outdoors grew and she was a major part of UBC's Outdoor Varsity Club; organizing and handling the logistics for the club's excursions.

Before grabbing a desk at Ryders Eyewear, Jenya worked in outdoor retail for eight years schlepping gear and planted tress in the Kootenay region of British Columbia. Her free time was filled with travels around the globe. Jenya's interest in Latin culture has brought her to many parts of central and south America and she is on a focused path to becoming fluent in Spanish. She also has an eclectic taste of music which she says, “is all over the place.”

“Ryders' big selling point for me is their dedication to the outdoors,” says Jenya. “I enjoy and understand the market Ryders is involved in and targets.”

Check out Ryders Eyewear's new Adrenaline and Chill Collections at www.ryderseyewear.com.

About Ryders Eyewear:

Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports, motorsports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Keith Cozzens at Base Camp Communications, kcozzens@basecampcomm.com or 307-734-7575.