Ryders Eyewear Expands Sales Force

Moxie Northwest Joins Eyewear Co.

NORTH VANCOUVER, Canada– Ryders Eyewear, the premier manufacturer of performance eyewear for outdoor sport & adventure, today announced that Moxie Northwest has joined their sales team.

Moxie Northwest is led by managing partner and owner Laura Moen. Moen and her team will focus on expanding Ryders' presence in the bike, run and outdoor cultures in Washington, Oregon, Montana, Idaho and Alaska. Team members include Associates Kurt Messersmith and Justin Hamborsky and Ambassadors Ryan Vanderloop and Ian Jackson.

“Laura's team is extremely dedicated, driven, and respected in the region,” said National Sales Manager Gareth Richards, “we are proud to have them on the team and are looking forward to launching into 2011 with gusto.”

Moen took over Moxie Northwest in 2009, after spending almost 13 years on the retail, product management and sales side of the bike industry.

“Our mission statement is ‘to support and service customers by providing professional consultation, education, and insight to their region and products they are selling.'” said Moen. Moxie Northwest Associates and Ambassadors are integral to this endeavor. Associates Messersmith and Hamborsky will focus on building the brand and expanding channels in the Southern Idaho, Northern Utah and Montana markets. Ambassadors Vanderloop and Jackson will work in the Washington and Oregon markets to connect with consumers while heightening demand at Specialty Retail stores, helping to educate dealers and aid in-store and weekend events as well as expos.

“There is so much opportunity in our territory,” said Moen, “I have to say we are looking forward to working for an eyewear company who has a green building. That is just so cool.”

In addition to working on Ryders Eyewear, Moxie Northwest will continue to represent CEP Compression, Drymax/Hickory Brands, Focus, Green Guru, Marin, Pearl Izumi, RUN and Swagman Racks.
For more information on Ryders Eyewear, please visit www.ryderseyewear.com

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is dedicated to making quality gear that outdoor enthusiasts can afford to wear, and specializes in the bike, run, wintersports & outdoor lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.

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