Ryders Eyewear Announces New Spring/Summer Line

Top performance and affordable prices highlight 2010 lineup

NORTH VANCOUVER, Canada– Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, today announced twenty-one new styles for the fresh Spring/Summer 2010 collection.

The new styles build upon premium lens technology, cutting-edge customizable fit options and a broad color palette. Most importantly, these new styles advance the company's dedication to delivering top-level optics, materials, technology and performance for a reasonable price: almost all styles retail for under USD $60.00, and no styles are priced above USD$90.00.

“We challenged our design team to be bold,” said Brand Specialist Chris Strome, “They came back to us with ideas that blew us away. The new styles are extremely technical, include cool colors and have an edge. From downhill racing to beach barbequing, the Spring/Summer 2010 line has every base covered.”
Designed for performance, the innovative Drill and Vela are two premier models of this exceptional new line. Both extremely versatile, the Drill and Vela are available with photochromic, polarized and/or interchangeable lenses, and depending on style, range from $39.99 to $89.99.

Available in Print, Gloss Black or Tortoise frames, the Duchess is a key piece for the ever-expanding women's lifestyle line. A hybrid of function and style, the Duchess blends performance elements and a fashionable edge for $39.99.

All styles, new and existing, boast hydrophilic nose pads and/or temple tips, feature ultra-lightweight TR90 frames with low-profile, high-strength pinned hinges and optically correct polycarbonate lenses that are 100% shatterproof, scratch-resistant and block 100% of all UVA, UVB and UVC rays. Visit www.Ryderseyewear.com to see the new styles for Spring/Summer 2010.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, running, triathlon, endurance sports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.