Runner’s World Media Group Promotes Molly O’keefe To Associate Publisher, Advertising - SNEWS

Runner’s World Media Group Promotes Molly O’keefe To Associate Publisher, Advertising

Runner’s World Media Group’s Publishing Director, Chris Lambiase, announced today the appointment of Molly O’Keefe to Associate Publisher, Advertising, effective immediately. O’Keefe, who most recently served as Advertising Director for Runner’s World Media Group, comprised of Runner’s World and Running Times magazines, related websites and brand extensions.
Author:
Publish date:
Social count:
0

NEW YORK, NY – Runner's World Media Group's Publishing Director, Chris Lambiase, announced today the appointment of Molly O'Keefe to Associate Publisher, Advertising, effective immediately. O'Keefe, who most recently served as Advertising Director for Runner's World Media Group, comprised of Runner's World and Running Times magazines, related websites and brand extensions.

Runner's World, published by Rodale, is currently up almost 1% in ad paging and 6.2% in revenue year to date 2008 versus 2007. Since O'Keefe joined Runner's World in 2002, the magazine has seen a 59.8% increase in ad pages and the rate base has increased 25.5%.

“Molly truly personifies the Runner's World brand,” said Lambiase. “Her strategic insight, leadership and dedication to the running community have proven to be invaluable to the growth of our brands. As the approach to our business becomes more integrated, Molly's background in the trades, events and shows will contribute even more to our continued success.”

In her seven years at Runner's World, O'Keefe has succeeded in the roles of New England sales manager, director of footwear and apparel, and advertising director. Prior to joining Rodale, O'Keefe served in a number of advertising roles at leading active sports trade publications owned by Nielsen Business. She was associate publisher of Sporting Goods Business Magazine, where she was responsible for budgeting, sales and marketing for print, online and conferences. Previously, she served as director of sales/associate publisher for Outdoor Retailer magazine and worked as an account executive at Action Sports Retailer.

###

Related