Runner’s World Launches First I-Phone Application Sponsored By Nike

Creates Online Connection Between RW Shoe Guides, Consumers and Local Retail Stores

New York, NY--August 12, 2009—Runner's World, the worldwide authority on running information, brings its trusted shoe guides to customers' fingertips with the introduction of its first-ever iPhone application. The Nike sponsored “Runner's World Shoe Shop”, available now, is a one-click concierge service that offers reviews from the RW Shoe Lab, shoe-buying advice, and the ability to purchase shoes at a local specialty running retailer of the user's choice.

“Providing our readers with the latest iPhone mobile application is yet another great example of how Runner's World is seamlessly integrated into the daily lives of our readers,” said David Willey, Editor-in-Chief of Runner's World.
“The ‘Runner's World Shoe Shop' enables runners to quickly research, locate, and purchase the best running shoes for their specific running needs. We are thrilled to extend our editorial authority onto this new, innovative platform.”

��RW Shoe Shop” offers reviews, broken out for men and women, in the five categories reviewed by Runner's World: trail, motion control, stability, performance training and neutral-cushioned. If a user is not sure what shoe is the right for him or her, the app has several “how-to” videos, including “How To Find The Right Shoe For Over Or Under-Pronaters,” and “How To Determine Your Arch Type.” There is even a video on “How To Tie The Perfect Knot,” which is the most popular video on

NearbyNow, the first mobile solution that offers consumers the instant gratification of finding a featured product at nearby retailers, is powering the “Runner's World Shoe Shop.” Because of NearbyNow's capabilities, runners can locate and reserve items at local retail stores, or purchase them online with just a click on the iPhone app. “RW' Shoe Shop” for iPhone is available as a free download from Apple's App Store on the iPhone and the iPod touch or at


About Runner's World
Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise, and motivate runners of all ages and abilities. Runner's World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner's World publishes 14 international editions. Runner's World's award-winning companion Web site,, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

About NearbyNow
NearbyNow is a unique digital shopping concierge service that empowers consumers to search online -- from their computers and via innovative mobile applications -- for the most convenient local source for their favorite products and brands. With just a few clicks, shoppers can place items on hold for local in-store pick-up to save time and guarantee availability. For retailers, NearbyNow offers a powerful multichannel marketing tool to convert online shoppers to in-store buyers. The company currently partners with more than 65,000 stores nationwide and has built mobile applications for leading lifestyle brands and publications. Founded in 2005, NearbyNow is headquartered in Mountain View, California. The company is privately held, with funding from Draper, Fisher, Jurvetson and Norwest Venture Partners. Additional information can be obtained by phone at (650) 967-0940 or by visiting the Company's Web site at www.nearbynow.