Ruff Wear Unveils 2008 Spring & Summer Line

New Line Inspires an Active Lifestyle and Outfits Canines in Style with New Boots, Leashes, Collars and Packs for Every Day Adventures.

Bend, Ore. (January 23, 2008) - Ruff Wear, the leading producer of high performance dog gear,
unveils a new line of leashes, collars, packs, harnesses and dog boots in January 2008 at the
Outdoor Retail Winter Market (Outdoor Retail Winter Market Booth # 34059) in Salt Lake City,

The expansion of their gear For Dogs on the Go® continues to inspire an interactive
lifestyle between humans and their four legged friends. The new products address the needs of
both working dogs that perform demanding jobs and spend much of their time outdoors as well as
family dogs. The spring gear includes everything from dog boots designed for everyday paw
protection to leashes intended for comfort and control. The new line will be available in retail
stores April 2008.

New Year's resolutions often include getting fit, and Ruff Wear's spring line encourages
everyone to embrace an active lifestyle with dogs through innovative, quality products and
apparel. The benefits and performance of the new packs, boots, harnesses, leashes and collars are
appreciated by all, from the canines that perform difficult tasks like Guide Dogs for the Blind and
Search and Rescue to the family dog out for a daily walk. It is the commitment and attention to
detail that makes Ruff Wear products the ultimate performance dog gear. Consider Ruff Wear's
new line of gear for dogs on the go as the New Year gets underway.

According to the 2007 American Pet Product Manufacturers Association's (APPMA) National
Pet Owners Survey, the emotional connection between a dog and their human guardian is
stronger than ever. The number of households living with a dog is at an all time high of 44.8
million. Getting outdoors with a dog is a daily ritual for most.1 Ruff Wear's product development
is inclusive of all dogs, from four legged friends in the back country to urban dwellers.
“Ruff Wear's product development process begins with recognizing a need and developing
creative, functional, performance-based solutions with both human and canine comfort in mind.
Once we have a working concept we put the product through the paces by first testing on our
dogs here in Bend, Oregon. After a few refinements we send our prototypes to fit and wear testers
who put our gear through rigorous testing in diverse real world environments. We want to know
firsthand that our products will perform as we intend. This spring season's product offering
continues in the tradition of offering unique solutions for everyday needs,” said Patrick Kruse,
Ruff Wear's owner and founder.

Ruff Wear's 2008 Spring and Summer Buyer's Guide – New Product Highlights

Our totally redesigned Approach and Palisades Packs offer a plethora of conveniences that are normally reserved for human packs. We have the solution for day hikes to multi-day backcountry trips.

The Approach Packâ„¢ is Ruff Wear's everyday dog pack with excellent performance, fit and
functionality built right in. Harness frame ensures stability, and load dispersion. And with five different sizes, there is a pack
for every dog. MSRP is (XXS, XS, S) $59.95, (M, L) $69.95.

The Palisades Packâ„¢ is our multi-day backcountry dog pack. This pack should be the first choice
for extended trips or when extra carrying capacity is needed. MSRP is $99.95.

Designed for everyday paw protection, the Bark'n Bootsâ„¢ Skylinerâ„¢ dog boots keep dogs active by protecting paws from a wide range of temperatures, abrasive surfaces, chemical snow melt and unseen hazards. MSRP is $49.95 (set of 4 boots).

The DoubleBackâ„¢ Collar was created to address those big pullers and boasts an infinitely
adjustable buckle, no need to punch any holes in your brand new collar.

The DoubleBackâ„¢ Leash is designed for comfort and control. After all, when your dog is on a
leash, you are on a leash, so we made the experience more comfortable for all. With features like a padded handle, adjustable leash length, strength rated locking carabineer, quick grab traffic handle, forged anodized aluminum hardware and strong yet easy on the hands tubular webbing,
the DoubleBack Leash is brute strength and beauty in one.

Doubleback Collar
MSRP: $19.95

The Doubleback Leash
MSRP: $29.95

About Ruff Wear
Ruff Wear's mission is to enhance the interactive bond between canines and their human
guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend - stay fit, healthy and happy - whether it's 15 minutes of playtime, a long walk, or a day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions.

Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as
well as through


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