Rudy Project’s “Free Gear Project” Nears Its End

With sporting retailers around the country reporting that “value shoppers” have been controlling the market this season, Rudy Project has announced their value-aimed promotion, the daring “Free Gear Project”, must come to an end August 15th.

(Denver – CO) – With sporting retailers around the country reporting that “value shoppers” have been controlling the market this season, Rudy Project has announced their value-aimed promotion, the daring “Free Gear Project”, must come to an end August 15th.

 “Due to economic scenarios beyond anyone’s control, the current season has proven to be a challenge for businesses and manufacturers as consumers are holding tightly onto their dollars and less willing to buy unless they see a smokin’ deal,” exclaimed Paul Craig, President and Co-Founder of Rudy Project North America. “By anticipating a weakened consumer economy, Rudy Project was able to offer our retailers and customers exactly what they needed with our ‘Free Gear Project’ promotions – value! But, as they say, all good things must come to an end and the clock is ticking on the ‘Free Gear Project.’”

The “Free Gear Project” is a customizable high-end sports gear package designed to appeal to the value consumer while providing an answer to the current woes in the retail market. Included in this deal is a choice of Rudy Project’s famed Italian sports eyewear (Rydon, Rydon II, New 2009 Noyz, Zyon, Sportmask Performance, Kerosene, Horus & Ekynox SX), a set of core lenses with available upgrades, our lightest helmet – the New 2009 Slinger, a team-issue bag, t-shirt, hat and lanyard. Without upgrades, the items included would retail for a collective price of over $475. Within the “Free Gear Project”, this package sells for $220 and can build from there with upgradable substitutions.

Although Rudy Project has realized a huge success with the “Free Gear Project”, the high-tech eyewear and helmet specialist has announced an end to the “Deal of the Decade” and will conclude their greatest promotion and marketing effort. So, on August 15th, 2009, the “Free Gear Project” will no longer be offered as we know it.

Over the time since the “Free Gear Project” has launched, Rudy Project has been promoting this deal in millions of ad pages in multiple publications nationwide and has been flooded with raves from customers from all over the country and has sold thousands and thousands to dealers and consumers.

-“The sunglasses are outstanding, and it's nice to have extra lenses. The helmet is great and the backpack is the best I've used on a bike. It's a great deal!”Dave BertelsenTucson, AZ

-“Awesome service…Awesome products. Thanks for the great deal!” – Mark CoberleyAmes, IA

-“I was fantastically pumped to get all this gear... I've had Rudy stuff in the past but this was the mother-load. I haven't felt this way since opening presents on Christmas circa 1982.” – Daniel PerkinsWalnut Creek, CA

-“Amazing gear. Got to be honest, I thought the bag was going to be cheezie, but it is a top quality bag and it is now my primary sports bag. Thanks Rudy!” – Victor AntunesToronto, ON

To find a local Rudy Project dealer offering a similar package or to learn more about the “Free Gear Project”, please visit



Free Sunglass Consumer Promotion from Leading Italian Manufacturer Rudy Project Wows!

FOR IMMEDIATE RELEASE Denver, CO – Rudy Project, Italian craftsmen of performance sunglasses and helmets since 1985, have just launched the Free Casual Sunglass Offer, an industry leading consumer promotion that will astound anyone looking to purchase endurance sports gear in more

Nina Mommsen, Bahrain, Photographer-23482017-01-06 credited web

Rudy Project Punctuates Its Roots: Road Cycling

Denver, CO – Rudy Project is back on the pro cycling scene with a stellar line up for the 2017 season. The historic cycling eyewear brand is sponsoring two World Tour teams this year, along with six other pro teams in Rudy Project helmets and eyewear. On the world circuit more

Audace Lunettes and Rudy Project North America Enter Exclusive Canadian Optical Sales Agency Agreement

(Montreal, CANADA) - Audace Lunettes announced an exclusive partnership to represent Rudy Project Technically Cool Eyewear within the Canadian optical market. The partnership with Audace demonstrates Rudy Project's strong commitment to growing the Rudy Project Authentic Sun Rx more

Rudy Project Launches Goal & Go 2006 Account Promotion

(San Clemente, CA) - Rudy Project Technically Cool Eyewear announced the launch of their 2006 dealer/practitioner promotion designed to reward accounts that reach a personalized sales goal for the remainder of 2006. Once an account reaches or surpasses its sales goal they will more


Rudy Project Goes Nuts With Cyber Monday Blowout Offer

Rudy Project has really done it this time. The legendary and award winning sunglass and helmet manufacturer has pulled out all the stops and announced what most consider to be an over-the-top promotion and most definitely their biggest deal of the year: the Cyber Monday Blowout. more


Rudy Project Employees – Walk the Walk, Talk the Talk.

Denver, CO—Rudy Project is recognized worldwide as a leader in helmets, sunglasses, goggles and prescription eyewear solutions for anyone from professional athletes to weekend warriors. On the other hand, the success of these products would not be possible without an exceptional more

Try 'Em On! Rudy Project 2015 Events

FOR IMMEDIATE RELEASE Denver, CO—Summer racing is in full swing, and Rudy Project is taking on the remainder of the 2015 Event Season with an amazing calendar of events. Whether you’re looking to check out Rudy Project gear for the first time, or you’re a Rudy sponsored athlete more

Rudy Project Introduces Technically Cool Ophthalmic Collection

(Denver – CO) – Rudy Project has introduced the newly developed Slicer and Helium ophthalmic eyewear collections, each boasting highly engineered frame materials and contemporary fashion-inspired designs, making these models a hot item in optical practices for the upcoming 2010 more


Rudy Project Helmets: Proven Performance in 2015

FOR IMMEDIATE RELEASE Denver, CO - Rudy Project, Italian crafters of award-winning road and time trial helmets, has wrapped up 2015 with some of the most outstanding athlete performances and product releases that the brand has ever experienced. From triathletes to inline speed more