Royal Robbins® to Donate a Percentage of Profit from Hempline Products Sold Throughout April to The Conservation Alliance

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Royal Robbins will host a special cause marketing promotion to benefit The Conservation Alliance during its third annual “We Keep it Wild” campaign

SAN FRANCISCO, Calif. (April 5, 2017) — Royal Robbins is teaming up with The Conservation Alliance to help raise money for its third annual “We Keep it Wild” campaign. The month-long campaign is dedicated to the protection of wild places throughout North America for their recreation and habitat values.

Royal Robbins will dedicate 10 percent of its April proceeds from its eco-friendly Hempline Collection to the campaign. Hempline, part of the Beat the Heat fabric technologies made for hot weather performance, features a durable hemp and organic cotton blend that fuses performance with sustainability. Hemp replenishes the soil, requires no pesticides and little irrigation to grow, allowing you to enjoy breathable and naturally odor-resistant performance in an earth-friendly design.

The Conservation Alliance’s #wekeepitwild promotion has proved to be an effective way for participating member companies to deepen their involvement with the organization, communicate their values and motivate customers to shop with purpose.

“Environmental safekeeping is the core foundation of our brand’s heritage,” said Michael Millenacker, CEO of Royal Robbins. “We are happy to stand with The Conservation Alliance and are united in our fight to protect North America’s wild places.”

Royal Robbins will also donate 25 percent of Earth Day proceeds from orders over $150.

Royal Robbins is committed to corporate responsibility. Initiatives include the Royal’s Rewear Program, a clothing recycling initiative with I:CO that makes it easy for customers to recycle old clothes, and its partnership with bluesign® to elimate the use of hazardous chemicals during production.

About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality active lifestyle clothing and commitment to environmental and social responsibility, innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com

MEDIA CONTACT:
Christina Erb LoVullo
Verde Brand Communications
christina@verdepr.com
970.366.4579, 156

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