Rocky S2V Signs Agreements With Multiple Sales Groups

Rocky S2V will partner with Red Alfa Sales, Outside Haus, Active Lifestyle Marketing, Total Coverage Sales and In-Gear, LLC to serve specialty outdoor retailers throughout the United States.

NELSONVILLE, Ohio – Rocky S2V, a new outdoor footwear and apparel brand developed for adventure enthusiasts, has signed agreements with multiple regional sales groups. Rocky S2V will partner with Red Alfa Sales, Outside Haus, Active Lifestyle Marketing, Total Coverage Sales and In-Gear, LLC to serve specialty outdoor retailers throughout the United States.

Rocky S2V was launched at the 2012 Outdoor Retailer Summer Market and includes performance-driven outdoor gear designed to provide peak readiness in every scenario from trail running to snow skiing.

“This is a great opportunity for Rocky S2V to put a dedicated regional sales force behind our innovative outdoor footwear and apparel,” said Kevin Carpenter, director of Rocky S2V. “We have partnered with leading groups that will be instrumental in providing a high level of service to retailers who provided the same service to their consumers.”

Red Alfa Sales operates in the Rocky Mountain region including Colorado, Utah and New Mexico. Based in Denver, Red Alfa founder Marc Cutilletta has been in sporting goods sales for more than 15 years and currently offers outdoor brands such as Hestra, Road Warrior Sports and Nokero solar camping lights.

Outside Haus operates in the Pacific Northwest in Oregon, Washington, Alaska, Montana, Wyoming and Idaho. Based in Oregon, Outside Haus founder JD Howell has worked in and around the industry dating to his days as a professional mountain bike racer. Outside Haus represents products such as Royals Racing, Loaded Precision, Kinetic Koffee, Lawson Hammock and Action Wipes.

Active Lifestyle Marketing will offer Rocky S2V in California, Nevada, Arizona and Hawaii. Based in San Diego, the company has operated since 2007 and founder Michael McCrory has been in the sporting goods and outdoor industry for more than 20 years.

Total Coverage Sales operates in the New England region including Maine, Vermont, New Hampshire, Boston, Rhode Island, Massachusetts and Connecticut. Based in Connecticut, founder Jeffery Winnick has been in the industry over 20 years and currently offers Look Cycle USA, Skins USA, Deuter, Kinetic Koffee, O2 Rainshield, Vuelta USA and Nordic Cab.

In-Gear operates in Illinois, Missouri, Kansas, Nebraska, Iowa, Wisconsin, Minnesota, South Dakota and North Dakota. Based in Wisconsin, founder Dominic Petit and In-Gear currently represent the Thule family of brands, CamelBak, Clif bar, Serfas, SRAM, Scott bicycles and Hoka shoes.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot® and Durango®. For more information, visit



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