Rocky Brands Launches Rocky S2V For Outdoor Enthusiasts

Strong. Smart. Versatile. Those words describe the targeted outdoor adventurer and the new S2V system from Rocky, a leading outdoor footwear and apparel manufacturer.
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Strong. Smart. Versatile. Those words describe the
targeted outdoor adventurer and the new S2V system from Rocky, a leading outdoor footwear and apparel manufacturer.

Rocky has served the U.S. military since World War II, and U.S. Special Operations forces have worn Rocky S2V boots for years. Now that tactical mindset has been applied to outdoor gear. The S2V system features cutting-edge, climate-mitigating
footwear and apparel with self-contained essentials to provide peak readiness in every situation. Whether the adventure is hiking, trail running, backpacking, skiing, climbing or camping, the Rocky S2V system guarantees peace of mind.

“The Rocky S2V military boots where designed and tested by those at the pinnacle of our armed forces, the special operations community,” said David Sharp, President
and CEO of Rocky Brands. “As the outdoor adventure market continues to elevate, this was a natural extension for our brand.”

The initial products will include three footwear styles, two jackets, two pants and a windshirt. Versatile materials and the ability to layer the apparel pieces make S2V perfect for use in the most unpredictable conditions or as everyday gear. Each S2V item comes equipped with components intended to keep users organized and adaptable in every outdoor scenario.

“Versatility and functionality are key aspects to the S2V footwear and apparel,” said Kevin Carpenter, marketing and sales manager for Rocky S2V. “Our product development teams worked tirelessly to combine innovation and technology with
essential gear. Our goal is to enable users to never limit their adventure and traverse the unforeseen.”

S2V was designed with Climate IQ and leading technologies from manufacturers PrimaLoft®, Aeroterm®, Vibram®, VapourFlex ®, RECCO®, and Ultimate Survival Technologies®. Some of the UST items incorporated in the S2V system include the S2V Essentials Kit (compass, StarFlash® signal mirror, JetScream Whistle™, Pico™ flashlight, chemical light, Sabor Cut™ razor saw, medical kit, mylar emergency blanket) and the S2V Footwear Kit (Sparkie™ fire starter and WetFire™ fire starting tinder). In addition, the S2V Survival Grenade, international signal panels, and Mountain Shepherd Wilderness Survival School tips are included with every item.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, and Durango®. For more information, visit www.RockyS2V.com.

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