Rock/Creek named Grassroots Outdoor Alliance 2011 "Retailer of the Yea

Today, Rock/Creek is proud to announce its selection as “Retailer of the Year” by the Grassroots Outdoor Alliance.

Today, Rock/Creek is proud to announce its selection as “Retailer of the Year” by the Grassroots Outdoor Alliance. Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to the quality of the outdoor enthusiast's experience and sustainability of the specialty outdoor channel.

Members of the Grassroots Outdoor Alliance stand together to help facilitate a market for performance-oriented, revolutionary products, create a unified marketing presence for high-quality, local outdoor specialists, and help protect and sustain access to the environment on a local, national and global level. Roanne Miller, GOA President, explains how the award winner is chosen:

"Every year, we ask our 63 vendor partners to nominate a Grassroots member as 'Retailer of the Year.' Independent sales reps can also vote. There are no 'criteria' ...we simply ask them to nominate a retail member, and explain why they have nominated them as Retailer of the Year."

Grassroots Outdoor Alliance Retail Members are your local experts! For an excellent video about Rock/Creek's relationship with the GOA, visit

SmartWool was one of the vendors who nominated Rock/Creek for this award, and SmartWool's Carol Momoda had the following to say about their vote:

"Rock/Creek is not only one of the best outdoor retailers in the U.S., but one of the best examples of what specialty retailing should look like. (They) always give back to their community. Rock/Creek sponsors one of the top two trail running events in the country; their staff gives unlimited amounts of volunteer time, coordination, resources and passion for these events. All proceeds go back to their community. Amazing."

"Rock/Creek was (also) one of a handful of specialty outdoor retailers that understood the future and power of online retailing... Instead of whining and complaining about big box online retailers, they made the decision to make major investments to compete right alongside them with a great online presence."

Rock/Creek is especially honored to receive this award. Local retailers are your friends and neighbors; support them and they'll support you. More independents mean more choice, more diversity, and a truly unique community. Non-profit organizations receive an average of 350% greater support from local business owners than they do from non-locally owned businesses; through the 2010 Rock/Creek StumpJump 50k trail race alone, Rock/Creek raised $27,000 for trail work in the Chattanooga area and funded much of the 2011 Wild Trails Grant cycle.

Image available here.

About Rock/Creek:Rock/Creek is an independent specialty outdoor retailer based in Chattanooga, Tennessee with over 20 years of brick and mortar experience. With a dedicated staff of outdoor enthusiasts and gear experts, Rock Creek offers only the very best outdoor apparel and equipment from top brands like Marmot, Patagonia, The North Face, and Chaco Sandals to ensure that customers are comfortable and safe in the outdoors.

Through our retail stores and online at, we provide quality gear for a host of outdoor sports including trail running, kayaking, rock climbing, camping, hiking, backpacking and adventure racing. As a leader in the outdoor industry and in the larger community, we use outdoor retail as a platform to encourage outdoor recreation and stewardship and to improve access to the backcountry.

About Grassroots Outdoor Alliance:The Grassroots Outdoor Alliance is a group of independent outdoor retailers, organized to serve the needs of its members, operating more then 70 independent specialty outdoor stores throughout North America. Grassroots is dedicated to creating benefits to its members through sharing information, fostering communication, promoting best business practices and protecting our natural environment, locally and globally.