Rock/Creek Builds Expanded Web Presence With Coptix

Rock/Creek Names Coptix Interactive Agency of Record
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Rock/Creek has launched a redesigned e-commerce web site, developed by Chattanooga's leading integrated design company, Coptix, Inc. The company has also named Coptix as its Interactive Agency of Record.

As a retailer of outdoor equipment and apparel, Rock/Creek sees the internet as an opportunity for robust, effective sales. The company has a long history of participation in the active life of Chattanooga and the larger outdoor community. Rock/Creek organizes grassroots community improvements, educates customers on safety and how to get the most out of their backcountry experience, and promotes environmentally responsible recreation and stewardship of our environment.

"We're delighted to roll out this latest version of our website," said Rock/Creek Marketing Director Mark McKnight. "The new look and the functionality Coptix has developed builds on our 20-year brick and mortar heritage and responds to what we've learned from our online customers over the years."

For the rebuild of the site, Coptix incorporated Rock/Creek's newly developed visual identity and implemented the site with the latest in web-standards & search engine-friendly methods. The new site is much easier to update, maintain, and for customers to find. Additionally, the Coptix web tools and systems built for Rock/Creek build upon and expand Rock/Creek's ability to serve their customers in ways that enhance the outdoor experience.

"We are thrilled to partner with Rock/Creek, which is not only a cornerstone of the Chattanooga community, but is also pushing the envelope on how products can be taken to market on the internet," said Coptix President Josiah Q. Roe. "Working together with Rock/Creek in focusing on grassroots efforts that benefit communities while increasing brand exposure has translated phenomenally in todays dynamic and social marketing-fueled outdoor apparel industry."

About Coptix
Coptix, Inc is a leading integrated design firm in the Southeast, bringing clients holistic business development through branding, graphic design, internet marketing, e-commerce and software development.

About Rock/Creek
Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, and, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, travel, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers Coalition and the Wilderness Trail Running Association.