Rock/Creek and Icebreaker are Bagging Cotton

We’re bagging cotton at Rock/Creek! Rock/Creek has teamed with Icebreaker, the New Zealand-based, edgy, environmentally-driven leader in outdoor apparel made from pure merino wool to transform old cotton t-shirts into sustainable shopping bags.
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We're bagging cotton at Rock/Creek! Rock/Creek has teamed with Icebreaker, the New Zealand-based, edgy, environmentally-driven leader in outdoor apparel made from pure merino wool to transform old cotton t-shirts into sustainable shopping bags. Customers are invited to bring their old cotton t-shirts into Rock/Creek's Two North Shore location now through October 31st. Rock/Creek will transform the tee into a reusable shopping bag and customers will receive $10 off an Icebreaker pure merino top of their choice.

“Who would have thought that soggy, shapeless cotton t-shirts would make such perfect nature-friendly reusable bags?” says Deb Boswell, marketing manager of Icebreaker. She added, "Similarly, many people don't realize how perfect Icebreaker's merino wool is in all types of weather. We hope Chattanoogans come in to ‘bag cotton' and try on one of our ultra-fine merino t-shirts. They'll feel for themselves why merino wool is a magic, all-season fiber.”

Visuals:
- Seamstress transforming t-shirts into bags
- Shoppers ‘flocking' to the store
- Beautiful collections of clothing made from merino wool

Promotion runs:
Now through October 31, 2008. Customers dropping t-shirts off at the store before Oct. 1st can pick them up on Oct 3rd. After the Oct 3rd the sewing will be done once a week and will be available for pickup the Friday after drop off.

Live seamstress in the store:
Saturday, Oct 3, Noon-6PM

For more information:
http://www.rockcreek.com/icebreaker/baggingcotton.asp

Rock/Creek at Two North Shore
301 Manufacturers Road
Chattanooga, TN 37405

About Icebreaker

Founded in 1994 and based in Wellington, New Zealand, Icebreaker created an entirely new clothing category: merino outdoor clothing. The hand-picked merino wool, procured directly from the country's Southern Alps, is transformed through the best technology, ethical manufacturing and environmentally sound practices into every Icebreaker garment. The Travel, Outdoor and Underwear apparel collections use ten distinct pure merino fabrics that silky soft, insulate beautifully, breath effectively, and don't itch or hold odor. Now the largest merino apparel company in the world, Icebreaker is currently available at nearly 2000 stores in 24 countries throughout Europe, Asia, Australasia, and North America. For access to our online pressroom where you'll find images and press releases contact onlinepress@icebreaker.com.

About Rock/Creek

Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. With a dedicated staff of outdoor enthusiasts and gear experts, Rock/Creek offers only the very best outdoor apparel and equipment from top brands like Icebreaker and others to ensure that customers are comfortable and safe in the outdoors.

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