Roads Rivers and Trails joins Grassroots as New Retail Member


Asheville, NC – July 29, 2016 – Grassroots Outdoor Alliance is excited to announce that Roads Rivers and Trails has joined our organization as a Retail Member.

Roads Rivers and Trails opened its doors in late 2010 in historic downtown Milford, Ohio, in the former Nature Outfitter retail space. Principals, Emily White, Joe White, and Bryan Wolf, are avid adventurers. In fact, RRT was a business idea hatched on their thru-hike of the Appalachian Trail. Through their extensive travels and experience in the outdoors, Emily, Joe, and Bryan, have solidified their position as the experienced and friendly resource for outdoor information and goods in their local community.

 When asked about joining the Grassroots Outdoor Alliance, Bryan said, “Joining Grassroots has been a dream of ours for a few years. The members that we have met and talked with have immediately lent advice and shared experiences that have led us to a better understanding of our goals for Roads Rivers and Trails.” He continued, “For us, Grassroots represents what we have strived for since opening our doors; building community and achieving more by strengthening those around you.”

Grassroots is excited to welcome Emily, Joe, Bryan and team from Roads Rivers and Trails to the Alliance. Dana Howe, Grassroots Retailer Relations Manager said, “Roads Rivers and Trails is a great addition to our organization. We are excited for Emily, Joe, and Bryan to share their unique story and business approach with our members, and share in the resources, collaboration, and opportunity that Grassroots membership offers. They will be valuable partners to both our retail members and vendor partners.”

Grassroots Outdoor Alliance unites 61 independent outdoor retailers with over 125 doors in 33 states, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at



EORA Welcomes New Board Members

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