Road ID, manufacturer of the premiere line of identification gear for outdoor athletes and enthusiasts, kicked off a major new marketing and sales initiative with the launch of their mobile engraving unit.
Dubbed the “Roadshow” -- a Road ID mobile design and retail center that will attend various running, cycling and triathlon events throughout the nation – the 28-foot trailer brings the Road ID e-commerce experience to hundreds of thousands of endurance athletes and kids, giving them the opportunity to customize and create their own personal safety identification.
“Our customers and social media followers have been urging us for years to attend the events in which they race,” said Road ID co-owner Edward Wimmer.
“And Road ID has grown to where we are today as a result of listening to their feedback. While we’ll never stop offering our product on the web, Roadshow offers that unique opportunity to connect with our customers directly. There’s something special about getting out and talking with people and hearing their questions that makes this more than just a sales and marketing opportunity.”
Rock & Roll runner Angela Iwaniw, a Lakewood Ranch (Florida) resident who bought a Road ID at a recent event, said, “I had been meaning to purchase one for months and months. I was training for my first Ironman, so I knew I needed to have one for safety, but I would get so busy with work and training that I never took the time to measure my wrist and get online to actually order one. Being able to try on the bracelets, talk to someone about what I should put on my ID, and get the bracelet right while I waited made it easy. Getting my Road ID at the expo meant it was no longer another task on the long list of things to do.”
The Roadshow’s schedule includes nearly twenty events across the country, including the St. Jude Country Music Marathon in Nashville April 25-26; the Cincinnati Flying Pig Marathon May 3-4, the Rite Aid Cleveland Marathon May 17-19, and the Rock & Roll Chicago Half Marathon July 19-20. The Roadshow is also looking to fill out the second half of its 2013 event schedule with cycling and triathlon events like Levi’s Gran Fondo, Ironman Louisville and the USA Pro Cycling Challenge.
The Roadshow mobile engraving unit is the result of hundreds of hours of labor from the Erlanger, Kentucky-based enterprise and is comprised of a mobile engraving fulfillment center fitted into a highly-customized trailer. At events, expo-goers utilize touchscreen ordering displays to create their personalized Road IDs. From finalizing their order on the display, it takes an average of five minutes to deliver the finished, customized product to the customer. The customer can opt to receive a text message or email when their order is ready for pick-up, and their name also appears on a monitor when it is complete.
The same laser-engraving technology used on web orders is utilized inside the Roadshow, and all ID styles available at RoadID.com are also available at the Roadshow. The company also offers nearly their entire line of apparel and accessories -- from tech tees and race hats to Supernova lights, reflective belts and socks.
To learn more about Road ID and to see where the Mobile Roadshow will visit next, please visit www.RoadID.com/Roadshow.
About Road ID
Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist. His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that he did not carry ID during training. The near miss was the catalyst for the creation of wearable ID gear for outdoor enthusiasts. Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Wrist ID Slim, the Ankle ID, the Shoe ID, the Fixx ID (necklace) and is a staple for professional and amateur athletes alike. For more information, visit: www.RoadID.com