Road ID Launches $1 Million Tour de France Bracket Challenge


Road ID, the manufacturer of the premiere line of identification gear for cyclists and outdoor enthusiasts, is stoking the first-ever Tour de France Madness by funding a one million dollar prize for anyone filling out a “perfect bracket” for the upcoming Tour.

Visitors to can fill out a bracket listing their picks for the Top Ten overall finishers, in exact order, for the General Classification of the 2014 Tour. Anyone who fills out a perfect bracket and correctly guesses the Top Ten in exact order is eligible to win an unprecedented one million dollar prize.

Road ID Ambassador and Tour television color commentator Bob Roll said, “It’s great to see a company like Road ID bringing some positive energy and fun into the sport of cycling. Picking the Top Ten GC finishers in order won’t be easy, but it’s definitely doable. If someone pulls this off, my job might be in jeopardy.”

 Beyond the grand prize for a perfect bracket, Road ID is also awarding prizes to the top ten “best brackets” -- those with the most correct riders within the top ten overall of the Tour. The top three (3) best brackets will each receive $1,000 and a $250 Road ID gift card, with the remaining seven (7) best brackets each receiving a $250 Road ID gift card.

The promotion, which is free to enter, runs from June 24, 2014 at 5pm ET to July 4, 2014 at 5pm ET, and is only available to the first 250,000 entrants. Participants can only enter the contest once, must be 18 years of age, a U.S. citizen, and enter through the official site.

“The Tour de France is our Super Bowl, our March Madness -- the one time each year when all eyes are on the cycling world,” commented P.J. Rabice, marketing director for Road ID. “And I am always looking for unique and creative ways to engage with cycling fans and introduce them to our line of ID products. So when the idea of running a $1 Million promotion came up, it was simply too enticing to pass up.”

About Road ID

Road ID was born in the fall of 1999, when Edward Wimmer was training for a marathon and had a close encounter with a motorist. His father, Co-Founder Mike Wimmer, had voiced concern regarding the fact that he did not carry ID during training. The near miss was the catalyst for the creation of wearable ID that communicates contact and medical information in an emergency. Road ID now offers a variety of models including the Wrist ID Sport, the Wrist ID Elite, the Wrist ID Slim, the Ankle ID, the Shoe ID, and the FIXX ID (necklace). Road ID is a staple among athletes (professional and amateur) and increasingly popular in the general public.



Road ID Infiltrates Tour de France Telecasts

Erlanger, KY – (July 7, 2010) – When Bob Roll gets excited during his hosting duties for the U.S. broadcast of the Tour de France, his gestures become as expressive as the Italian racers he's describing. And on his wrist is a signature identification product familiar to many more

Road ID Launches Mobile Engraving Trailer

Road ID, manufacturer of the premiere line of identification gear for outdoor athletes and enthusiasts, kicked off a major new marketing and sales initiative with the launch of their mobile engraving unit.  Dubbed the “Roadshow” -- a Road ID mobile design and retail center that more

ProEXR File Description =Attributes= cameraAperture (float): 36 cameraFNumber (float): 3.5 cameraFarClip (float): 1e+30 cameraFarRange (float): 1e+18 cameraFocalLength (float): 73.906 cameraFov (float): 26.991 cameraNearClip (float): 0 cameraNearRange (float): 0 cameraProjection (int): 0 cameraTargetDistance (float): 506 cameraTransform (m44f): [{0.676348, 0.720187, -0.154546, 451.13}, {0.124656, -0.318703, -0.939622, -162.528}, {-0.725958, 0.616246, -0.30533, 360.205}, {0, 0, 0, 1}] channels (chlist) compression (compression): Zip dataWindow (box2i): [0, 0, 3999, 3999] displayWindow (box2i): [0, 0, 3999, 3999] lineOrder (lineOrder): Increasing Y name (string): "" pixelAspectRatio (float): 1 screenWindowCenter (v2f): [0, 0] screenWindowWidth (float): 1 type (string): "scanlineimage" vrayInfo/camera (string): "camera1" vrayInfo/computername (string): "ip0317" vrayInfo/cpu (string): "INTEL/Model:12,Family:6,Stepping:2,Cache:0" vrayInfo/date (string): "2016/May/11" vrayInfo/filename (string): "/Users/samuelaxelsson/RebusDrop/Projects/thesejm/tex/maya/scenes/OCTAL_doHalfBlade_.mb" vrayInfo/frame (string): "00002" vrayInfo/h (string): "4000" vrayInfo/mhz (string): "0MHz" vrayInfo/os (string): "Microsoft(tm) Windows(tm), version 6.1, Service Pack 1" vrayInfo/primitives (string): "0" vrayInfo/ram (string): "32768MB" vrayInfo/renderlayer (string): "defaultRenderLayer" vrayInfo/rendertime (string): " 0h  0m  0.0s" vrayInfo/scenename (string): "OCTAL_doHalfBlade_" vrayInfo/time (string): "23:20:34" vrayInfo/vmem (string): "8388608MB" vrayInfo/vraycore (string): "3.25.01" vrayInfo/vrayversion (string): "Version of V-Ray for Maya 3.30.02" vrayInfo/w (string): "4000" =Channels= A (float) B (float) G (float) R (float)

POC Unveils Anniversary Collection at Tour de France

PARK CITY, Utah (July 1, 2016) — POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor and apparel, introduces an anniversary collection of its Octal helmet and Do Half Blades sunglasses for the start of the 2016 Tour de France. The limited edition helmet more


Bobke is Back for Another Round of Tour de France Coverage, Sponsored by Headsweats

Cincinnati, OH – With his colorful personality and insider knowledge of the race, Bob Roll—aka Bobke—has made a name for himself as the sportscaster to watch during the Tour de France. NBC Sports’ “Ask Bobke” is a perennial favorite segment of the network’s broadcast and for the more

Tour de France 2015

Tour de France Riders Have Optical Edge with Rudy Project

FOR IMMEDIATE RELEASE Denver, CO—Cycling enthusiasts around the world rejoiced as the 2015 Tour de France kicked off on Saturday, July 4. As one of the most prestigious bike races in the world, the Tour de France consists of 21 stages, covering a total distance of 3,360 miles more


Headsweats is on a Roll as Official Sponsor of NBCSN's "Ask Bobke" Tour de France Coverage

Cincinnati, OH – Do you dream of crossing the finish line of the Tour de France wearing your very own Headsweats hat signed by the famed sportscaster Bob Roll? While Headsweats can’t make you a world champion cyclist overnight, the maker of performance headwear can give you the more

Cycling: 103th Tour de France 2016 / Stage 20 Arrival / Daniel MARTIN (IRL)/ Romain BARDET (FRA)/ Nairo QUINTANA (COL)/ Megeve - Morzine-Avoriaz (146,6Km)/ TDF / © Tim De Waele

Etixx – Quick-Step Pro Cycling Team Valiantly Concludes 2016 Tour de France

FOR IMMEDIATE RELEASE Denver, CO – As the Official Sunglass of the Etixx – Quick-Step Pro Cycling Team, Rudy Project is proud to recognize the riders and staff for their valiant efforts in the 2016 edition of the Tour de France. Through all 21 stages the team demonstrated more

Tour de France 2016 - 103a Edizione - 4a tappa Saumur - Limoges 237.5 km - 05/07/2016 - Marcel Kittel (Etixx - Quick Step) - Bryan Coquard (Direct Energie) - fotoVincent Kalut/PN/BettiniPhoto©2016

Etixx – Quick-Step Pro Cycling Team Set to Crush the 2016 Tour de France

FOR IMMEDIATE RELEASE Denver, CO – With over half of the 2016 Tour de France completed, the Etixx – Quick-Step Pro CyclingTeam has already proven their dominance in the field, and is set to rack up more impressive results as cycling’s most prestigious stage race nears its end. more


The Feed Takes Viewers Inside the Tour de France

Online sports nutrition source and Christian Vande Velde partner with NBC Sports to show the keys to “Surviving the Tour” BOULDER, Colo. (June 9, 2014) – The Feed, a complete online source for sports nutrition and healthy eating, has partnered with NBC Sports to take viewers of more