Ritchey Design Promotes Kendall Young to North American Sales Director

SAN CARLOS, Calif. - Jan. 26, 2010 - To further strengthen its management team, Ritchey Design, Inc. recently promoted Kendall Young to the newly created position of North American director of sales for both Ritchey and Syncros brands.
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SAN CARLOS, Calif. - Jan. 26, 2010 - To further strengthen its management team, Ritchey Design, Inc. recently promoted Kendall Young to the newly created position of North American director of sales for both Ritchey and Syncros brands.

Kendall joined Ritchey Design in 2002 as distributor sales manager and was in charge of direct sales to U.S.-basedKendall Young distributors and national accounts. Beginning with the acquisition of Syncros in 2005, Young played an integral part in introducing distributors and brands to the breadth of Syncros products aimed at serving the mountain biking segment.

New responsibilities will include managing daily sales operations of both the Ritchey and Syncros brands as well as direct sales to U.S.-based OEMs.

"I am optimistic and enthusiastic about the opportunities ahead," Young said. "Ritchey leadership, past and present, has set forth a clear path to ensure that the company experiences continued growth and I know that I have a strong and highly experienced Ritchey team behind me."

Prior to his time at Ritchey, Young had 25 years of cycling industry expertise gained from working with leading brands such as Raleigh Bicycles, Bridgestone Cycles USA, Marin Bikes, Catalyst Communication and Topeak.

"Kendall continues to contribute a wealth of national and international sales management expertise to our company, as well as a solid background in direct mail and marketing," said John Frechette, chief operating officer for Ritchey Design. "We congratulate Kendall on his new role and are confident in the value and perspective he will continue to add to the Ritchey management team."

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk), 817.929.8123(cell), mlansford@soarcomm.com

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