Revo Retains Backbone Media for Public Relations and Social Media Strategy


NEW YORK CITY (June 25, 2014) —Revo, maker of the original performance sunglass, has renewed its relationship with Backbone Media, a Colorado-based public relations and media agency, after undergoing a change in ownership. Backbone will advance Revo’s relationship with active lifestyle and outdoor consumers through a blend of PR and social media initiatives. 

Sequential Brands Group acquired Revo from Luxottica Group, SpA. in August 2013, and signed a long-term licensing agreement with premium eyewear manufacturer and distributor B. Robinson, which will produce the brand’s frames and lenses.

“Revo is a brand with a great heritage and best-in-class product,” states Backbone Media partner and PR director Ian Anderson. “Under the new leadership, Revo is poised for substantial growth, while staying true to the brand’s roots in technology and style. We’re excited to be on the team.”

Established in 1985, with product design inspired by NASA technology used in shields and satellites, Revo sunglasses are known the world over for their premium optics.

“Backbone did great work for Revo under its former ownership and we are confident the agency will enjoy great success in communicating the brand’s heritage to longtime fans and establishing a wider consumer base in the active lifestyle market,” states Lisa Schein, director of brand management at Sequential Brands.

B. Robinson principal Cliff Robinson adds, “The new lens technology we are infusing into the brand will push the envelope in active lifestyle eyewear, while reminding our loyal users why they fell in love with us 25 years ago. Revo, more today than ever, is about empowering consumers to see what others don’t.” 

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About Revo

In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as well suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available. Designed for active lifestyle consumers, the 100-percent polarized eyewear collection is available at authorized Revo retail locations nationwide. The Revo brand is held by the Sequential Brands Group Inc. (OTC:SQBG) and operated by licensee B. Robinson, a leading manufacturer and distributor of luxury eyewear.

About Backbone Media
Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone Media has worked with leading outdoor gear, apparel, technology, food, and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

AboutSequential Brands Group, Inc.

Sequential Brands Group, Inc. (OTC:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently includes REVO®, William Rast®, People's Liberation®, DVS® Action Sports, Heelys®, Caribbean Joe®, and Ellen Tracy®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: To inquire about licensing opportunities, please email:

About B. Robinson Optical, Inc.

B. Robinson Optical, founded in 1926, has been a leader in the eyewear industry for over 85 years. Known for superior quality and unique design, B. Robinson's fashion division offers many licensed collections including Cole Haan, Isaac Mizrahi, Ivanka Trump, Izod, and London Fog. The sport division manages the world-renowned Revo brand. The luxury division of the company, Legacie, has partnerships with David Yurman, Judith Leiber, Betsey Johnson, and Kata Eyewear. In 2013, in partnership with Cynthia Rowley, the company launched, its first standalone e-commerce platform.


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