Launches new Website to Lead the Reusables Revolution

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10.15.2010 – Chicago, IL -, the pioneer in the reusables movement, today announces the launch of its brand-new site, Over the past decade, brought the plastic bag pandemic to national attention and is now leading a reusables revolution to educate consumers about living a life of more conscious consumption. The launch of the website is timely, as people seek to find solutions to address both the lagging economy and the environmental impact of use-and-toss, disposable products.

As a hybrid site (part information hub, part store), empowers people to self-educate and save money while helping the environment. People will also find thought leadership and get all of the latest news and facts on consumption issues. With more than 1,500 items in the store, is a one-stop-shop for a range of high-quality products that support a reusables lifestyle.

“More and more people are interested in practical, conscious consumption, and there is a growing demand for resources to help them make the right lifestyle changes,” said Vincent Cobb, founder of “We're building on the pioneering legacy of to fill this need as a hub for the reusables movement, helping people live the good life – a simpler, waste-free lifestyle.”

The site has a fresh, new design that's easy to navigate and includes:
1 - a new DIY (do-it-yourself) section to help reduce consumption in creative ways.
2 - a new “Shop by Disposables Replaced” feature that helps visitors search for products in an innovative way; a great tool to help identify some single-use items many people may not have even thought of replacing.
3 - Fast Facts
4 - Myth-busting articles
5 - Expanded categories such as home, office, kitchen, cleaning, beverages and lunch in addition to the most comprehensive selection of reusable bags on the web.

To date, the company has empowered its nearly 240,000 customers to eliminate more than 900,000,000 use-and-toss items like bottled water, paper and plastic bags, and paper towels, and more.

Not only do the site's products and information support environmental consciousness, the company also donates one percent of all sales to environmental and social causes through 1% For the Planet. For more information visit

Long recognized as a leader and innovator, won Green America's prestigious Green Business of the Year People's Choice Award in 2007 and the Longtime Leadership Award in 2009, is a Biz Rate Circle of Excellence gold honoree, and made the Inc. 500 list of fastest growing companies in 2009 and 2010.

Recognized as a leader and innovator, won Green America's prestigious Green Business of the Year in 2007 and their Longtime Leadership award in 2009. A trusted source, the company is a BizRate Circle of Excellence Gold Honoree and was recognized by Inc. 500|5000 in 2009 and 2010 as one of the nation's Fastest Growing Companies. The company has been featured hundreds of times including major media outlets such as the Wall Street Journal, New York Times, USA Today, ABC News and Vogue. is an authentic, triple-bottom-line company, supporting Fair Trade Practices and donating one percent of all sales to environmental causes through 1% For the Planet. To date, has empowered its 240,000 customers to eliminate more than 900,000,000 use-and-toss items. Read more about the company's vision and join the conversation on Twitter and Facebook.

About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in new media and corporate social responsibility. Verde's clients are in the adventure-based outdoor, bike and snow sports industries, as well as the health and wellness and natural grocery markets. and join the conversation on Twitter.

Media Contact:
Verde PR & Consulting
Craig Randall


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