Retail Expert Leslie Cunningham to Present at Inaugural Running & Fitness Event For Women

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Asheville, NC - "Dressing rooms are the most under utilized place in a store but have the highest potential to grow your dollars per square foot. Unlocking the opportunity to this magic space is what this seminar will reveal", says Leslie Cunningham, of The Mann Group, a leading retail consulting firm in North America. Cunningham will deliver this message titled “Take Me To Your Dressing Room” at the first ever “Running & Fitness Event for Women”, in Chicago, June 30-July 2.

Leslie Head Shot

“There’s a substantial opportunity for retailers to increase UPT’s immediately as well as create a better customer experience with the dressing room tactics I'll highlight during this seminar,” says Leslie. “The beauty is that these tactics won’t require any additional investment for the store.”

Mark Sullivan, Executive Editor of Formula 4 Media, the producers of this event says “Women either purchase directly or influence 85% of the purchases in sporting goods,” What’s more, women now account for more than half of all outdoor recreation participants. This is a market too busy to ignore, or try to target with just pink versions of gear made for men.”

Cunningham has worked with numerous retailers and manufacturers across North America including Marmot, ExOfficio and prAna and to provide valuable insight and strategies on how to maximize sales and loyalty within the female demographic.

About the Mann Group

The Mann Group is the trusted partner to hundreds of independently owned shops and some of the worlds most recognized brands in the outdoor, cycling, running and action sport industries. Their deep understanding of the retail environment and comprehensive set of custom tailored services provides clients with value and insight that impact the customer experience, employee engagement and the financial health of their business.

For more information on The Mann Group, please contact Leslie Cunningham at lcunningham@manngroup.net or 800-936-3049 ext 701

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