Renowned Brazilian Soccer Player, Rafinha, Teams with CURREX

Rafinha partners with CURREX, the global makers of dynamic insoles, as an international ambassador for the brand
Publish date:

BOSTON, MA- MARCH 14, 2018 



Brazilian soccer star Rafael Alcântara do Nascimento of FC Barcelona, known as Rafinha, has formalized an official sponsorship with global performance insole company CURREX. CURREX, a leading German biomechanical company of distinguished sports scientist and engineers, developed the CLEATPRO lightweight insole specifically for soccer boots, which is what Rafinha wears in his cleats.

Rafinha began his soccer career in 2006 by training at one of the most famous soccer clubs in Barcelona. Throughout his career, Rafinha has played on multiple teams including Barcelona B, Barcelona, Celta, and Internazionale. In January of 2018, Internazionale Milan announced the acquisition of Rafinha on a loan from Barcelona. The 25 year old midfielder was also a member of the 2016 Brazilian Olympic soccer team and aspires to represent Brazil in the 2018 World Cup in Russia.

CURREX defines its insoles as, “the perfect symbiosis between science and passion.” The insoles are considered to be "small technological powers under the feet" that are designed to maximize sports performance. Many of world’s best soccer players from leagues in Germany, England, Spain, USA & Canada already wear the CLEATPRO insole.

“I was initially surprised when I first tried the CLEATPRO insoles,” said Rafinha. “CURREX insoles are so much better than very expensive custom insoles. Other insoles are very rigid or take too much space but CURREX are dynamic and the shape molds perfectly to the foot. The semi-custom fit truly feels custom and CURREX is so reasonably priced that everyone should consider having them in their soccer boots” continued Rafinha.

“We are proud to partner with such a prominent and well-respected soccer player,” said Lutz Klein, CEO and President of CURREX of the Americas. “Rafinha understands the value of CURREX, our development of the First Dynamic Insoles and how our technology can improve his performance, which is key for any professional athlete.”

CURREX CLEATPRO soccer specific insoles are already widely distributed in most American and Canadian soccer retail stores, or online:


CURREX is a world leading biomechanics lab that provides shoe finding solutions to companies like Mizuno, New Balance, Asics, Ecco and Lowa among others. Their award-winning insoles are based on the latest research and data. CURREX offers various sport specific semi-custom insoles that cater to such sports as football, soccer, baseball, rugby, running, cycling, hiking, skiing and hockey. They present high-end solutions for demanding professional and everyday athletes.

Media Inquiries:

Elisette Carlson

SMACK! Media






currexSole To Host Beer Garden At The Running Event With World Renowned Biomechanical Engineer Dr. Bjöern Braunstein

The creators of Europe’s top awarded insole will offer discussions regarding the new paradigm of running shoe comfort alongside craft German beer tasting Boston, MA (November 25, 2014)—currexSole, creators of the award-winning running specific RUNPRO insole, will attend The more


Zamst Renews Partnership with Professional Ice Hockey Player Ryan Getzlaf

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support more

Batiste Rhum

Clean and Sustainable Batiste Rhum Ecoiste Selects SMACK! Media to Promote Alcohol that’s Better for You

Marin County, CA — April 11, 2018  Batiste Rhum, an exceptional Eco-positive, sustainable, carbon negative, and non-GMO craft beverage company has selected SMACK! Media to support their brand recognition and continued growth through authentic and targeted public relations and more

BibRave BUFF Image

BibRave and BUFF® Team-up for 3rd Year

Portland, OR - BibRave, the new marketing solution for races and endurance brands, recently kicked off a new campaign with the iconic and ubiquitous running and outdoor brand, BUFF®. Their latest partnership marks the third year the two brands have joined forces to showcase BUFF® more


FINIS Makes a Splash with Next Generation of Underwater MP3 Players

Global Leader in Technical Swim Products Debuts the Most Advanced Underwater Music Player that Utilizes Patented Bone Conduction Technology LIVERMORE, California – November 3, 2015 - FINIS Inc., a worldwide leader in technical swimming innovation, announces the release of the more

Melissa Arnot Reid

Zamst Renews Partnership with Renowned Mountaineer Melissa Arnot Reid

IRVINE, CA- February 22, 2018  Zamst, a global leader in high-performance sports injury prevention and protective equipment, is pleased to announce their renewed partnership with U.S. Mountaineer, Melissa Arnot Reid. A passionate seeker of adventure and a competitive athlete, more

Logo from FB

Weehoo Bicycle Trailers Teams Up with SMACK! Media

January 14th, 2014 – Golden, CO- Weehoo, the makers of the unique and adventurous i-GO bicycle trailers, has selected SMACK! Media as a public relations partner for 2014, effective January 1st. Weehoo bicycle trailers have been on the market for 3 years and have been selling more


Chums Introduces Ambassador Team

Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers Shane Green, Tyler Bradt, Jo-Beth more


SMACK! Media Expands Team With Two New Senior Account Managers

Boutique Marketing and Public Relation(ship)s™ Firm Welcomes Joanna Murphy and Natasha LaBeaud Anzures as Senior Account Managers San Diego, CA January 20, 2015: SMACK! Media, a boutique marketing and PR firm grounded in personalized attention and focused on authentic brands in more