September 6, 2011 (Costa Mesa, CA) â€“ Inspired by a gap in fun and new fitness equipment options, Relay Fitness Group is revolutionizing the way people work out with unique cardio products driven by innovative, elegant design. Starting with the EVO indoor cycle, Relay Fitness Group is infusing fun back into exercise.
Leveraging more than 45 years of cumulative fitness industry experience designing, developing, marketing, and selling indoor cycles for category leader Star Trac, the founding members of Relay Fitness Group have a deep understanding of the current product landscape that led them to develop a product that answers a need fitness enthusiasts have long expressed â€“ fitness should always be fun.
Relay Fitness Group wanted to capture the carefree childhood days of bike riding through the neighborhood with friends, when fitness was not a chore. So they developed a unique, stylish frame with a rolling, articulating mounted pivot (RAMPâ„¢) that sways with user body movement, just like a road bike, inviting users to engage their core muscles as they balance throughout the ride. The RAMP frame can also be locked in place for a more traditional cardio and endurance session, offering two distinct workouts in one sleek product.
â€œEVO is an exciting new bike that lets users truly choose the ride that fits their needs,â€ explains Relay Fitness Group CEO Marko Vujicic. â€œRiders can focus on a core muscle workout, a traditional cardio and endurance session, or a combination of both. Club owners can offer their members more variety to keep them engaged and coming back for more (workouts) without taking up more floor space. Service techs spend less time fixing equipment and group exercise instructors get a new burst of energy in their classes.â€
The EVO bikes also feature the orbâ„¢ internal flywheel and brake mechanism that creates a true-to-life road bike feel in safer workout environment than traditional indoor cycles due to less external moving parts. It also reduces the number of wear items, limiting product down time and required maintenance.
With double sided pedals with SPDÂ® clips and toe cages and two water bottle holders integrated into the non-slip grip, multi-position handlebars, EVO delivers the features that the industry and avid indoor cyclists expect from their ride. But it also offers unique and unexpected upgrades that will appeal to everyone, including the choice between two different saddles â€“ a racing style or hybrid style â€“ and seat height adjustments coupled with up/down and fore/aft movement on the InfiniteFitâ„¢ handlebars so that the elite athlete, the casual rider, and everyone in between gets the most comfortable, ergonomic ride possible regardless of riding position. Three models come standard with a computer that offers workout feedback including the Advanced + that provides power output.
Relay Fitness Group has four versions of the EVO bike, ranging from home use to full commercial and they are available for purchase through a nationwide specialty fitness dealer network. For more information about the company, individual products, or where to purchase EVO, visit www.relayfitness.com.
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About Relay Fitness Group
Founded in 2010 by fitness industry veterans, Relay Fitness Group leverages sound engineering and design principles with years of user feedback and observation to fill a known gap in the fitness industry product offering. By creating the orb unique internal flywheel and brake mechanism, RFG creates cardio products that are more durable, require less maintenance, and offer users and club owners a fun alternative to the current product offerings. Available for home use, light and full commercial facilities, the EVO indoor cycle is the first product in a full line up of cardio and strength products rolling out over the next two years.
RFG is bringing fun back to fitness. Welcome to the EVOlution of revolution.